Philip Morris Limited (PML), the UK and Ireland affiliate of Philip Morris International (PMI), has announced the launch of the latest innovation from the IQOS range of heat-not-burn devices, IQOS ILUMA i ONE.
The IQOS ILUMA series is a revolutionary device, using a bladeless SMARTCORE INDUCTION SYSTEM™ to heat and deliver tobacco taste and satisfaction, but with 95% less harmful chemicals compared to cigarettes[i].
Built with the same sophisticated technology, IQOS ILUMA i ONE delivers the clean, seamless and satisfying experience of IQOS ILUMA, with four new advanced features designed for more flexibility so that IQOS users can own their IQOS moment.
With IQOS ILUMA i ONE devices, users will experience:
- Touch Screen, allowing users to access information about their experience, quickly and easily, all in one place.
- Autostart, allowing users to automatically start heating their SMARTCORE STICK when inserted.
- Flex Puff, adapting to the rhythm of the users, so they can experience their IQOS moment at their own pace*.
These features take the experience to the next level, particularly for users looking for the freedom to shape their experience with the device depending on their nicotine usage. Offering the same all-important choice as IQOS ILUMA, there are three devices in the i range: IQOS ILUMA i, IQOS ILUMA i PRIME and IQOS ILUMA i ONE.
The new IQOS ILUMA i works with the same TEREA tobacco sticks designed exclusively for the IQOS ILUMA device. This includes the new TEREA PEARLS range, which caters to the high demand among adult smokers and nicotine users for smoke-free, capsulated tobacco products**.
IQOS ILUMA i ONE is now available on PMI Open, PML’s dedicated online trade platform. The device is ideally positioned to complement gantries because, when used with TEREA, it delivers tobacco taste and satisfaction whilst enabling savings of up to £3,400 a year[ii].
Baris Ozcan, Director of Smoke-Free Products for PML, said: “Since we launched the device in the UK in September 2023, IQOS ILUMA has been a game-changer in our mission to build a smoke-free future.
“As part of our continued pipeline of industry leading, smoke-free innovation, the enhanced features of IQOS ILUMA i are set to drive this success further, providing users with greater satisfaction and a greater chance of switching away from cigarettes for good.”
IQOS ILUMA i is part of PMI’s expanding portfolio of smoke-free products available in the UK, including ZYN, the world’s No.1 nicotine pouch brand[iii], and VEEV ONE, the latest innovation in PMI’s VEEV E-Vapor range.
IQOS ILUMA i has since been awarded Product of the Year 2026 in the Heated Tobacco category[iv], following independent consumer research assessing innovation, quality and consumer appeal. The recognition highlights continued consumer confidence in the IQOS ILUMA platform and reinforces PMI’s commitment to developing scientifically substantiated, smoke-free alternatives for adult smokers.
[i] Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free. “95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine. See Important Information here.
[ii] Claim compares (i) the cost of smoking an average priced pack of cigarettes (with king size filter) per day, and (ii) the cost of buying an IQOS ILUMA ONE Starter Kit (RRP £29), and then consuming one pack of TEREA daily (RRP £7). In January 2025, the average price for a pack of cigarettes with king size filter was £16.45 (ONS data). Savings will vary depending on IQOS ILUMA model and Starter Kit selected. For further information, visit www.iqos.com/legal. IQOS ILUMA™ is only compatible with TEREA™ sticks. Using TEREA™ sticks with previous IQOS™ generations may cause damage to your device. TEREA™ sticks contain a metal part; do not disassemble. Keep out of reach of children.
[iii] PMI reported global shipment volumes and in-market sales estimates of nicotine pouch volumes, from December 2023 to December 2024
[iv] Survey of 8007 people by Kantar
[v] Third-party E-POS Data, w.c 15/04 – w.c 26/06
[vi] 93% agreement amongst 674 adult consumers in Japan and Italy, 2020 – 2021.
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