Barr, a top three S&I carbonates brand[1], is launching a new ‘Flava Explosions’ range, further driving its role in offering amazing value for money with a great tasting, fun range of trending flavours.
With younger consumers drinking Barr more than twice a week[2], Berry Blast and Peach Punch offer exciting new additions to the category, driving new shoppers into the brand.
Annette Yates, Barr Brand Director at AG Barr, said: “Flavour innovation is a key growth driver for us at Barr, and it’s also what shoppers are actively seeking. With 51% of category growth coming from innovation last year[3], launching new, exciting flavours is critical to keeping the fixture fresh.
“We know that our previous new flavour launches are a big incremental sales driver for retailers, not only for the flavours themselves but for the wider Barr Family range and this year we’re extending the availability period so that retailers can take advantage of this uplift year round.
“This launch is designed to bring new shoppers into the category, with its standout packaging and bold fruit flavours demonstrating high popularity with the key fizzy drink audience of teens. We know from previous flavour launches that it will be equally popular with Barr flavour fans of all ages.”
The products will be available for 12 months from mid March with activation bursts throughout the year to drive incremental sales.
[1] Circana: Symbols & Independents; Volume Sales; 52 w/e 31.01.26
[2] Brand Health Tracking: GB Omnibus and Barr Health Tracking 12-24s: *VA Brand Mapping Oct 2024.
[3] Circana: All Outlets; Value Sales; 52 w/e 27.12.25
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