A new Go Local Extra store has launched in Thorne, Doncaster, led by experienced independent retailer Indarprit ‘Billy’ Singh.
The 2,600 sq ft store opened in February following a switch from the Londis fascia. It marks Billy’s second store with Parfetts and Go Local, building on an existing site in Thorne and reinforcing his long-term partnership with the wholesaler. Billy opened his first Go Local in the village in 2021.
The new store has been refitted to create more selling space and a stronger convenience offer for local customers. Additional racking has been installed, alongside a new freezer to grow the frozen range and a dedicated beer chiller for alcopops and the fast-growing ready-to-drink category. The shop also features a large food-to-go section, including a Costa Coffee machine, Skwishee slushes, milkshakes, Rollover hot food, Country Choice bakery, and fresh bread.
Billy has embraced Parfetts’ promotional programme across both of his stores, using value-led deals to increase footfall and drive repeat custom from the local community. The new Thorne shop also offers newspapers and magazines, with lottery services set to follow.
Billy said: “Moving this store to Go Local Extra felt like the right step for the business. We already had a strong relationship with Parfetts through our other shop, so we knew what the team could deliver. The promotions are working well across both stores, and customers are already responding positively to the new look and expanded range.
“The refit has allowed us to make better use of the space and bring in a much stronger food-to-go offer. Coffee, hot food and bakery lines are already proving popular, and we are confident the store will continue to grow as more customers discover what we have in store.”
Guy Swindell, joint managing director at Parfetts, said: “It is fantastic to see Billy expand his partnership with us and bring the Go Local Extra fascia to another prominent site in Thorne. He is a highly experienced retailer who understands his customers and has created a store that delivers real choice and value for the community.
“The continued growth of Go Local Extra reflects the strength of our proposition and the ambition of retailers like Billy. We are committed to supporting independent store owners with competitive promotions, reliable service and the tools they need to grow profitable businesses. Openings like this show the momentum behind the brand as we expand across the UK.”
The Thorne launch adds to the growing number of Go Local Extra stores nationwide as Parfetts continues to invest in its symbol group and support independent retailers looking to develop modern convenience stores tailored to local needs.
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