pladis, the global snacking company behind some of the UK’s most loved and iconic brands, is extending its consumer favourite Jacob’s TUC Sandwich range with the addition of two tasty new flavours.
TUC Sandwich Sweet Chilli & Sour Cream Flavour and TUC Sandwich Cream Cheese & Chive Flavour join the original TUC Sandwich Cheese Flavour, offering a portfolio of popular flavour combinations that consumers know and love.
“Our new TUC Sandwich Sweet Chilli & Sour Cream flavour brings together the familiar savoury crunch of TUC crackers with a vibrant blend of sweet chilli heat and smooth tangy sour cream flavour,” says Scott Landay, Senior Brand Manager, pladis UK&I, “while TUC Sandwich Cream Cheese & Chive pairs rich, creamy cream cheese flavour with the mild, savoury notes of chive — all sandwiched between two signature crunchy TUC crackers.”
“We know that snackers want big flavour and instant satisfaction, and that’s what these new TUC Sandwich additions deliver. They dial up the TUC experience with bold, punchy taste and creamy fillings that ensure every bite is full of crunch and flavour.
“As the UK’s only branded savoury sandwich biscuit, and already one of the top 10 products in the category[1], TUC Sandwich is uniquely placed to meet the growing demand for delicious snacks that bust hunger fast.”
The two new TUC sandwich flavour additions are rolling out across grocery, convenience and wholesale from week commencing 16 March.
[1] NIQ LMAT 21 Feb 2026
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