Grenade, the UK’s number one protein bar brand[3], is launching its first nationwide consumer competition for its range of best-selling protein shakes[4] giving shoppers the chance to win hundreds of prizes including a holiday worth £5,000*. The competition is set to drive impulse and repeat sales for retailers in the months leading up summer.
Protein shakes are performing strongly showing double-digit category growth of +52% and Grenade’s protein shakes contribute to 62% of that growth in forecourts, symbols and independents.[5] As more consumers continue to seek convenient, high-protein options that fit into their busy lifestyles, retailers should look to increase their protein shake offering, allocating it similar shelf space as protein bars.
To enter, shoppers simply must purchase a Grenade Protein Shake, scan the QR code found on the point of sale in store and complete the online entry form on the microsite including the batch and barcode. Shoppers will have the chance to win an instant prize* and get entered into a prize draw for the holiday*. Instant prizes include Hyperice equipment, Grenade products and merchandise and other items designed to fuel shoppers’ summers like water bottles, cooler boxes and backpacks. The competition will run from 30th April to 30th June 2026*.
Convenience retailers can also get involved with this competition and have the opportunity to win a share of £5,000 cash (5 X £1,000)**. To enter, retailers simply need to purchase a 8 x 330ml case of Grenade protein shakes, scan QR code on the POS in wholesale and complete the online entry form**.
The range of Grenade Protein shakes is comprised of flavours including Chocolate Fudge Brownie, Chocolate Salted Caramel, Cookies & Cream, Strawberries & Cream, and White Chocolate. The range offers UK consumers the very best in high protein, low sugar liquid that delivers functionality and flavour. Each 330ml bottle has over 25g of protein, is low in fat and sugar and is made from natural flavours and colours. The range is also suitable for vegetarians and is non-HFSS.
Rachel Austerberry, UK Retail Sales Director at Grenade, said: “Following the relaunch of shake range in the UK last year, we are excited to launch this consumer competition –the first for Grenade Protein Shakes—that we feel will generate excitement with our grand prize of a £5,000 holiday and also support our retailer customers by driving footfall in store. Grenade Protein Shakes continue to perform strongly and we believe the range is shaking up the RTD protein category. When the full range is stocked in the fridge or alongside Grenade’s best-selling Protein Bars, retailers can realise incremental sales.”
The competition is being supported with OOH digital amplification as well as instore displays including a suite of point-of-sale material for retailers like fridge and floor stickers, branded chiller trays, shelf talkers and wobblers, driving customers’ eyes to the fridges, as these drinks, while ambient -which is great for retailers’ storage needs- are best served chilled.
Retailers can visit https://www.grenade.com/pages/wincash for details on how to get involved in the competition.
*Consumer T&Cs
UK, 18+ only. 30/04/26 – 20/07/26 Purchase a Participating Product in the UK during Promotional Period & scan the QR code or visit www.wingrenade.co.uk to find out instantly if you have won a Prize. All valid entries entered the Grand Prize Draw. Purchase required. Prizes: Instant Win Prizes: 1 of 25 x Grenade Core T-Shirts, 250 x Grenade Protein Shake Cases, 3 x YETI Tundra Haul ® Wheeled Cool Boxes, 10 x Yeti Yonder 20oz (591ml) Shaker Bottles, 2 x Built for Athletes Black Signature 20L Backpack , 1 x Hyperice Normatec 3 Legs Boots Recovery Unit, 1 x Hyperice Hypervolt 3 Pro. Grand Prize: 1 x £5,000 customisable holiday package. Retain receipt. Internet access & email address required. Max 1 entry per person per week. Max 1 Prize type per person. Visit www.promoterms.com/wingrenade for full T&Cs & Prize details. Promoter: Grenade UK LTD, Grenade HQ, Bournville Place, Bournville Lane, Birmingham, B30 2HP.
**Retailer T&Cs
UK, 18+. Open between 15:00 30 April 2026 – 17:59 20 July 2026 inclusive. Purchase required. Purchase a participating case of 8x 330ml Grenade Protein Shakes (any qualifying flavour) in the UK during Promotional Period, scan a QR code via POS / click via link, or visit https://www.grenade.com/pages/wincash and enter details (name, relevant contact detail: phone number, email and store details) to be entered into the draw to win 1 of 5 prizes. Exclusive to owners/verified retail managers of independent convenience stores or symbol retailers only. Retain receipt to claim. Prize: Win one of 5x £1,000 Cash Prizes. Mobile phone, internet access, email address, contact details, business registration details required. Please retain proof of purchase or an image displaying the product on shelf, in store, to be eligible for entry. Maximum 1 entry per registered business. Maximum 1 prize per person. Visit https://www.grenade.com/pages/wincash for full terms & conditions. Promoter: Mondelez Europe Services GmbH – UK Branch at Cadbury House, Sanderson Road, Uxbridge, UB8 1DH.
[1] Circana, Total UK Market, Protein bars, Value sales 52w/e 28.09.25
[2] IRI data ending April 2024
[3] Circana, Total UK Market, Protein bars, Value sales 52w/e 28.09.25
[4] IRI data ending April 2024
[5] Nielsen Forecourts, Symbols & Independents Sports RTD Market, Value Sales, 12wks data ending 21st March 2026, Manual Coding for Protein
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