Nestlé Professional’s new range of branded muffins, produced in partnership with Cherrytree Bakery, is now core listed within Sysco/Brakes, supporting foodservice operators to meet growing demand for premium, recognisable sweet treats in out-of-home.
The range features three muffin variants inspired by Nestlé’s iconic: Aero®, Rolo® and Munchies® brands. With 63% of UK&I consumers more likely to buy sweet bakery when it features a recognised brand, and Nestlé brands driving 54% interest, these familiar flavours help reduce choice hesitation and bring trusted appeal to a versatile, all-day bakery format1.
The sweet bakery category, now worth £2.8bn2, highlighting a clear opportunity for operators to drive incremental sales through the category. Muffins in particular remain a relevant format thanks to their versatility, broad consumer appeal and relevance across on-the-go and afternoon treating occasions. As a result, muffins remain a staple in out-of-home bakery, offering a convenient, high-margin option that performs across multiple dayparts.
The range is listed on Brakes, with each product supplied frozen in a convenient format (2 x 12 muffins per case). With a five-day ambient shelf life once thawed and simple thaw-and-serve preparation, operators can defrost only what they need, reducing waste, improving stock control and ensuring fresh, consistent quality in busy foodservice environments. By combining trusted brands with a proven bakery format, the range offers a simple and effective way for operators to enhance menus, differentiate their offer and unlock additional sales.
Kate Alexander, Head of Food & Commercial Channels at Nestlé Professional UK&I, said: “Branded sweet bakery continues to be a strong driver of growth in out-of-home, giving operators a simple way to elevate their offer while meeting clear consumer demand for familiarity and quality. This range has been designed to combine the strength of well-loved Nestlé brands with the convenience and consistency operators need, helping them deliver standout bakery options with minimal effort and maximum impact.”
To order via Brakes, use the following product codes:
- 5023331 – Muffins made with Mint Aero®
- 5023333 – Muffin made with Rolo®
- 5023335 – Muffin made with Munchies®
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