Takis® is set to take the UK snacking category by storm once again with the launch of its latest flavour, Takis® Smokin’ BBQ, a milder alternative that still delivers full Takis® intensity but without the high heat that can deter more cautious shoppers.
Building on the brand’s exceptional momentum – it is now worth over $4bn globally and the fastest-growing name in the UK tortilla segment – the new flavour is designed to drive deeper category penetration by dialling back on the spice, whilst retaining the brand’s iconic intensity. In doing so, Takis® Smokin’ BBQ removes a key barrier to entry and opens the door to a broader audience ready for bold flavour on their own terms.
The launch comes at a time when Takis® continues to outperform every major competitor in the tortilla category, delivering +48% value growth and +81% unit growth*. Awareness, consideration and repeat purchase are all climbing sharply, with data showing that once consumers try Takis®, they exhibit strong levels of loyalty. Takis® Smokin’ BBQ has been developed to accelerate that conversion by offering an intense, flavour-first experience that appeals to consumers keen to try out the latest release from a brand they already trust.
Takis® Smokin’ BBQ taps directly into one of the UK’s strongest flavour trends – with BBQ enjoying significant growth across retail and out-of-home – by combining the comfort of familiarity with the excitement of a modern twist. With 59% of shoppers saying their snack choices are influenced by either familiar or new flavours, and younger consumers actively seeking new experiences, Takis® Smokin’ BBQ delivers what the brand calls “safe adventure” – a sweet, smoky, mildly spicy profile that broadens the brand’s reach without diluting its trademark intensity.
Consumer testing has shown that there is strong appetite for the new line with 80% of respondents agreeing that BBQ feels highly differentiated within snacking, 61% rating the product as appealing, and one in two expressing clear purchasing intent. Positioned as a sociable, shareable flavour that fits naturally into BBQ-themed occasions and gatherings, the new variant strengthens Takis® role as a category growth driver.
Fully HFSS compliant, and available in 55g price marked packs, 55g, 100g and 180g formats with MRRPs ranging from £1.25 to £2.99, Takis® Smokin’ BBQ is set to give retailers a high-impact, high-intensity addition to their snacking fixture.
For further information, and where to buy, visit www.takisgb.co.uk.
*Circana Total Market – 52wks ending 23/11/25.
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