The syrup brand is giving UK venues the chance to win prizes, from cash to a trip to Paris – while nominating their wholesale representatives too!
MONIN, the leading syrup brand in the UK on-trade and a trusted partner for hospitality professionals all over the world[1], is launching a new, UK-wide campaign. Scratch. Spin. Win. is designed to drive engagement and reward sales across the hospitality channel this summer.
Operators can scratch a sticker on a range of products, revealing a unique code underneath – and then enter the code online via the platform and spin to win prizes including a share of £20,000 plus 60 tickets to MONIN masterclasses, 30 MONIN Advent calendars and a grand prize – trip to Paris.
During the entry process, venues can nominate their wholesale representative to win prizes too. The campaign supports NPD launches and core SKUs, including new MONIN Hot Honey and Maple Pecan Pie syrups.
The promotion runs through peak summer period from June through September 2026, when consumers are increasingly seeking premium, visually striking beverages – from tropical refreshers to swicy and indulgent flavour profiles, as highlighted in MONIN’s Spring Summer 2026 Trends Report.
Speaking about the launch, Tihomir Gergov, Managing Director an MONIN UK said: “To maximise on summer consumer trends, operators need menu solutions that deliver impact without adding complexity – while wholesale sales teams need reasons to drive rate of sale beyond standard ranging conversations. Our new Scratch. Spin. Win promotion addresses this by driving rate of sale through gamification and incentives and supporting menu development with easy-to-execute serves.”
Scratch. Spin. Win will be supported across online and social media, in-depot POS, sales workshops and sampling activities.
For more information and to enter a code onto the Scratch. Spin Win platform, please visit monin.uk/ssw
[1] [1] MONIN sales out report 2024
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