KP Snacks today announces the launch of Skips Salt & Vinegar in a 6-pack multipack. Rolling into stores from June, the launch follows the flavour’s return to shelves earlier this year in a Grab Bag and PMP format following a ten year absence.
Famous for its popular Prawn Cocktail crisps, the return of Skips Salt & Vinegar capitalises on the growing demand for classic flavours in CSN, with Salt & Vinegar representing the fourth biggest partition in the category. Delivering over a half a million (£) in RSV in the first 10 weeks since its return, Skips Salt & Vinegar offers a satisfying, zingy flavour while delivering on the iconic light and melty texture that consumers expect from the brand.
By launching in a multipack, the new product taps into the strength of this format: the second largest segment in the Bagged Snacks category. Multipacks remain strong, catering to both at-home snacking and packed lunch occasions with Skips Salt & Vinegar bringing a punchy, tangy flavour to liven up snack time.
John McDougall, Senior Brand Manager, Skips, KP Snacks, said: “Skips is a classic and iconic brand in CSN and we are excited to be launching the newly returned Salt & Vinegar variant in a small multipack. With Salt & Vinegar remaining one of the most in-demand flavours in the category, the latest addition to the portfolio combines a consumer favourite flavour with a popular format that serves multiple occasions.”
Skips is worth over £ £50m and growing. The new multipack is available from the beginning of June with an RRP of £1.60.
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