Retailers, pubs, bars and restaurants across the UK are set to benefit from a significant uplift in trade during the FIFA World Cup 2026, with cash handling specialist Volumatic urging businesses to ensure they are prepared for increased customer spending and cash volumes throughout the tournament.
Running until 19th July, the competition is expected to create one of the biggest trading opportunities of the year. With England matches attracting huge audiences and extended licensing hours allowing venues to remain open later, hospitality operators in particular are anticipating a surge in customers as fans gather to watch the action.
Bringing together 48 nations and 104 matches, the 2026 World Cup is the largest in the tournament’s history. With matches taking place across the USA, Canada and Mexico, many fixtures will be shown during late evening hours in the UK, creating additional opportunities for businesses to maximise sales.
It’s not just hospitality venues that are expected to benefit from World Cup fever. While pubs, bars and restaurants are likely to enjoy increased footfall throughout the tournament, retailers also stand to gain from the additional consumer spending generated by the event.
With millions of consumers expected to watch matches at home, supermarkets and convenience stores are also likely to benefit as shoppers stock up on food, drinks and snacks for viewing occasions. Should England progress to the latter stages of the competition, key fixtures such as the semi-finals and final are likely to encourage even more families and friends to gather together, creating further opportunities for retailers and hospitality operators alike.
However, according to Volumatic, businesses should not only focus on driving sales but also consider how they will manage increased volumes of cash quickly, securely and accurately.
Research from the Bank of England has shown that many consumers continue to use cash as a budgeting tool, meaning businesses must be prepared to accept and process cash efficiently while maintaining a positive customer experience.
Volumatic’s range of intelligent cash handling solutions helps businesses reduce manual cash-counting processes, improve accuracy and increase security during busy trading periods.
Its CountEasy money counting scale is already used by major hospitality operators including Mitchells & Butlers, Young’s and Marston’s PLC. The solution delivers 100% accurate cash counting and can count a till drawer in under a minute, helping businesses save valuable staff time during daily reconciliation.
Lightweight and portable, CountEasy can be used anywhere on site, while integrated reporting functionality supports audits and daily cash management processes. The range also includes the CountEasy IP version with integrated printer and the touchscreen-enabled CountEasy TS version.
Ian Gosling from Mitchells & Butlers said: “We have been buying Volumatic CountEasy cash counters for some years now. The units are reliable and easy to use and require no training. I would be more than happy to recommend them to anyone.”
Mike Severs, Director of UK Sales at Volumatic, added: “Our best-selling CountEasy range is popular for a reason – it reduces the time spent counting a till drawer to less than a minute and they really are so simple to use.
“As Mitchells & Butlers and Marston’s can attest to, our CountEasy scales really can help those in the hospitality trade become more efficient and save money during the busy World Cup period and beyond, delivering long-term value well beyond the tournament itself.”
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