Wholesalers and suppliers will now know b2b.store as ProConnect, as the B2B digital services specialist takes on a new name that better reflects the sector’s online landscape.
The name change follows the continuing growth of ProConnect from an eCommerce provider into one of the UK’s leading B2B customer engagement platforms, bringing together online ordering, WhatsApp marketing, AI agents and payments.
Customers are already familiar with the ProConnect name and brand, as it has been live for the past 18 months, having established itself as a WhatsApp Business API service and developing to include more features from a single dashboard.
Making ProConnect the company’s official identity reflects that evolution and makes it easier for existing and prospective customers to understand the tools on offer and how to select the ones that will have the biggest impact on their business.
ProConnect works with some of the largest wholesaler and suppliers in the sector, including Mars Wrigley, Bestway and Booker, on an array of projects that drive tangible results within the wholesale channel.
The new name arrives hand-in-hand with a refreshed brand, complete with a new ProConnect logo and overall look.
“Becoming ProConnect is an exciting step forward for the business because it represents the growth in how we’re delivering results for wholesalers and suppliers,” said ProConnect CEO Rob Mannion.
“b2b.store made sense when online ordering was the centre of what we did, but since then we’ve grown far beyond that to offer a suite of tools for wholesalers and suppliers to help them connect with customers, take orders and use AI to support their sales and service.
“There are a lot of exciting projects and developments in the pipeline for the coming months that will increase ProConnect’s influence in the sector even further, so the time felt right to reveal the new brand.”
For more information on ProConnect or to understand more about the AI-powered projects that are transforming the way wholesalers and suppliers are engaging with customers, email Head of Communications Chris Evans on chris.evans@b2b.store
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