Rubicon gives retailers a chance to win a £10k makeover, bringing big flavour behaviour to their store and shoppers

The UK’s No. 1 exotic flavoured juice drinks brand^[1] is continuing to drive its summer of Big Flavour Behaviour with a huge prize on offer for its independent retail customers throughout July.

Retailers who purchase five cases of Rubicon either in depot or online from a qualifying wholesaler can enter online with proof of purchase, to be in with a chance of winning a £10K store makeover, Rubicon branded hoodies, duffel bags or sliders.

Rubicon is now a £99m brand, bought by more than four million shoppers^[2], and the competition is part of the brand’s biggest ever investment. The Big Flavour Behaviour campaign includes sampling of more than 700,000 products nationwide, TV, OOH, digital and experiential activity.

Lisa McKenna, Brand Director for Rubicon at AG Barr, said: “With two Rubicon drinks sold every second across the UK^[3], the time is now for retailers to stock up and make the most of this fantastic competition. Not only will soft drinks sales reach their peak over the next couple of months, but this prize could prove to be a total gamechanger for the store that wins it.

“This is the latest step in a wider strategy that shows how Rubicon’s unmistakeable, bold brand identity and standout flavours is helping our customers to drive incremental sales and grow the category across multiple sectors.”

The competition is live now and runs until 8 August. Any five of the below qualified products (cases) are required to be purchased for one (1) entry:

Rubicon Cases

• Rubicon Sparkling Drinks – 330ml x 24 cans, 500ml x 12 or 2 litre x 6 PET plain or PMP any flavour.
• Rubicon Spring, Spring Vits and Twist 500ml x 12 PET plain or PMP any flavour.
• Rubicon Still 288ml or 1 litre cartons plain or PMP any flavour.
• Rubicon Squash 1 litre x 6 PET plain or PMP any flavour.

Rubicon RAW Cases

• Rubicon RAW 500ml x 12 Cans plain or PMP any flavour.

Visit www.winwithrubicon.com for FULL T&Cs & prize details.

^[1] Circana, Value Sales, MAT to 25/04/26, Total Coverage

^[2] Kantar 12 w/e 07.09.25 & Circana 52 w/e 13.9.25

^[3] Kantar 12 w/e 07.09.25 & Circana 52 w/e 13.9.25