Brioche Pasquier makes it a summer to remember with over 200 family theme park days out to be won, as well as hundreds of additional cash prizes, in its latest summer campaign. Running across the popular PITCH range, the ‘Win a Family Yes Day’ campaign runs 13th July to 4th October* 2026.
The on pack promotion runs across PITCH chocolate chip, chocolate filled and new blueberry filled brioche variants that can be found in participating Tesco, Morrisons, Sainsbury’s, Asda stores and online via Ocado. Consumers simply follow the on pack instructions to enter the competition.
The Brioche Pasquier team is also heading North to run a 10 day front of store activation campaign outside selected retailers to promote the full brioche range, with in-store activities to boost product visibility and engagement. The ‘What’s Your Flavour’ game will see passing customers throw branded balls into matching goals to win prizes galore.
Brioche Pasquier Retail Sales Manager, Sophie Francois comments
“Our summer promotions are a fabulous opportunity for us to help families to have a little extra fun over the summer months. Theme park passes are always incredibly popular and winning a prize like this makes a big difference to families who want to head off for a day out and enjoy some down-time together. Along with our front of store activations, we are looking to bring a little fun to the shopping experience, especially over the summer holidays and we’ll be sampling our delicious range of Brioche Pasquier products for shoppers to enjoy.”
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