Foodservice bakery brand Americana has unveiled its new Gourmet Black & White Seeded Burger Bun, bringing a striking new premium option to the category.

In today’s competitive foodservice and wholesale landscape, standout products are essential to help operators drive value, differentiate menus, and create memorable eating experiences. That’s why the launch of the new Americana Gourmet Black & White Seeded Bun is perfectly timed to help wholesalers and their customers elevate their offering with minimal effort but maximum impact.

First impressions matter, and the Americana Gourmet Black & White Seeded Bun has been created with standout in mind. Boasting a distinctive glaze and contrasting black and white seeds, the new bun delivers eye-catching visual impact, alongside the trusted quality, consistency and performance operators expect from Americana.

Instant visual impact must be matched with great functionality. The Americana Gourmet Black & White Seeded Bun is made using the brand’s signature sponge and dough process to give a distinctive flavour and texture (unique to Lantmännen Unibake UK) and  offers a soft, brioche-style texture and premium finish to help meet growing consumer demand for high-quality burger experiences.

Created for busy professional kitchens, the bun is fully baked, pre-sliced and supplied frozen, making it quick and convenient to thaw and serve while helping to reduce preparation time and minimise waste. Specially indented baking pans ensure every bun is produced to a consistent shape and size for reliable results with every service.

Perfect for any burger build, the Black & White Seeded Burger Bun is vegan, Halal-certified and conforms to the 2024 FSA salt guidelines.

The launch marks the first of several exciting product developments from Americana this year.

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