The latest edition to the range, Fizzy Energy, reflects evolving consumer preferences and the brand’s commitment to category growth, consumer engagement, and retailer engagement.
Fizzy Energy is landing in stores across the UK on the 10th of July as SNÜ continues to drive innovation within the category.
A bold tropical taste combined with the familiar energy drink fizz; Fizzy Energy delivers a buzz without the burn. The new flavour is available in 6, 12, and 18mg per pouch, as well as 60mg per gram – becoming the fourth flavour in the brand’s extra-strong range. The range accommodates first time buyers, experienced users and ex-smokers who all require a different nicotine strength whilst the flavour remains smooth and consistent across each level.
SNÜ’s commercial momentum has accelerated alongside the rapid expansion of the nicotine pouch category, which is currently valued at approximately £220 million in the UK (Haypp). With a year-on-year growth rate of 120% SNÜ is leading the category shift away from traditional tobacco products and vapes and towards discreet, convenient nicotine formats.
Flavour is currently one of the most significant profit drivers within the nicotine pouch category. Fizzy Energy was designed to fill a gap in beverage-inspired flavour profiles. By stocking Fizzy Energy, retailers can capitalise on growing consumer demand for familiar, flavour-led experiences and obtain a competitive advantage in the market. All SNÜ’s pouches use natural flavourings, ensuring customers experience authentic and recognisable taste profiles that resonate with consumers seeking premium, high-quality products and encourage purchase.
The launch comes as SNÜ refreshes its brand vision, focusing on a consumer-first ‘Own It’ lifestyle-led positioning to better reflect modern adult preferences and purchasing behaviours, strengthening in-store engagement. As a premium nicotine pouch, SNÜ provides retailers with strong in-store margins with each can retailing between £3.99 and £4.99. SNÜ has successfully attained a returning customer rate of 60% this year, demonstrating high quality pouches are better designed to increase loyalty buys and maximise retail sales.
Javier Soria De Vicente, International Business Development Manager for SNÜ said:
“This is a first of its kind flavour experience for SNÜ, combining the familiarity of a favourite beverage with the convenience of a modern nicotine pouch. Created in response to changing consumer tastes, Fizzy Energy supports customers looking beyond traditional mint flavours as demand continues to grow for exciting unique and adventurous flavour options.”
Fizzy Energy will have SNÜ’s trademark rub-to-smell the flavour label, allowing customers to experience the flavour before buying. This encourages trial purchase, protects retailers from losing stock due to cans being opened prior to purchase and speeds up decision making at point of sale. Over the past year, SNÜ’s new customer acquisition rate has increased 660%, highlighting the effectiveness of engaging customers through flavour discovery and enhanced in-store experience.
SNÜ support all our retailers with tailored POS kits, educational materials, and on-the-road support from our Business Development Managers, ensuring our products remain profitable, visible, and easy for consumers to navigate in-store.
He added:
“What sets SNÜ apart from other brands is the level of support we provide to our partners, we not only deliver the highest-quality of products but the highest-quality marketing materials too.”
SNÜ Fizzy Energy will be available via the SNÜ website, online retailers, and in-stores nationwide.
For more information visit SNÜ Nicotine Pouches
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