KitKat® doubles down on Sharing Bars with two exciting new flavours

Following the hugely successful launch of its sharing bar format last year, iconic confectionery brand KitKat® is expanding the line-up with two crowd-pleasing new flavours: Milk Chocolate and Brownie.

An impressive feat for a brand that previously didn’t play in this space, KitKat Sharing Bars are now the fifth best-selling sharing bars brand in convenience[i], having hit £18.4M in value[ii]. The new additions build out the existing range, joining Hazelnut, Salted Caramel, Double Chocolate and Cookie Dough and are available now in wholesalers across the UK.

KitKat Milk Chocolate sharing bar is dubbed to become a firm-favourite for chocolate fans, pairing crispy wafer with a cocoa-flavoured filling and milk chocolate. The new SKU brings a creamier taste and richer filling to the classic KitKat experience.

KitKat Brownie Sharing Bar has been inspired by the rich chocolatey brownie flavour Brits know and love, combining crispy wafer with milk and dark chocolate and a smooth brownie flavoured filling. Each sharing bar features multiple break-off pieces, making it ideal for consumers to eat together with friends and family.

NPD drives one third (32.9%) of value growth in Convenience, contributing to 5.6% of total sales over the last year[iii]. A new product from KitKat – a brand worth £338m annually and outperforming overall Confectionery at +11.4% YoY[iv] – is therefore the ultimate must-stock. Through KitKat Sharing Bars, retailers can boost their bottom line, driving sales through leveraging the combination of the brand’s global popularity with the excitement of a totally new platform, format and occasion.

Stephanie Scales, Marketing Manager for KitKat at Nestlé UK & Ireland, said: ““We know a KitKat break is often about those small, everyday moments, whether you’re sharing with friends or taking five minutes to yourself.

“After winning over fans with our sharing bars, we wanted to bring even more flavour and choice into those moments, from the elevated Milk Chocolate to something rich and tasty like Brownie, there’s a bar to suit whatever you’re in the mood for.”

The new KitKat Milk Chocolate and KitKat Brownie Sharing Bars are available to order now in wholesale.