AG Barr is giving independent retailers the chance to win up to £20,000 to invest in transforming their store.
Launching on 24 August, the trade-exclusive promotion brings together qualifying products from across AG Barr’s extensive portfolio, including IRN-BRU, Rubicon, Barr and Boost – demonstrating the company’s position as a one-stop shop for retailers’ soft drinks needs.
The winning retailer will work with AG Barr’s specialist enhancement team to agree how the investment can best improve their business. Retailers can come up with any idea that would work for their store but some options might be new chillers, an EPOS or CCTV system, shopfront signage, exterior lighting, new flooring.
Steven Simpson, Business Unit Director at AG Barr said: “Independent retailers are at the heart of our business, and we want to give something genuinely valuable back to the channel.
“With leading brands spanning carbonates, energy, sports drinks, juice drinks and functional and flavoured waters, AG Barr can help retailers meet a wide range of shopper needs. This promotion gives them another compelling reason to stock up across our portfolio – with the chance to secure a potentially game-changing investment for their store.”
To enter, registered trade customers must purchase any five cases of qualifying AG Barr products in a single transaction from a participating UK wholesaler, either in depot or online, and retain an itemised receipt or invoice.
Qualifying products are any flavour, either plain pack or PMP, of the following:-
IRN-BRU 500ml x 12 PET, IRN-BRU Energy 500ml x 12 Cans, BARR 500ml x 12 PET, Rubicon Sparkling, Spring, Spring Vits and Twist 500ml x 12 PET, Rubicon RAW Energy 500ml x 12 Cans, Boost Energy 250ml x 12 Cans, Boost Sport 500ml x 12 PET, Boost Water+ 500ml x 12 PET.
Retailers can then scan the QR code on promotional materials, text BARR to 88802, or visit www.winwithagbarr.com to complete the entry form and upload proof of purchase.
The promotion runs from 24th August until 31st October 2026. Visit www.winwithbarr.com/terms for full terms, qualifying products, participating wholesalers and prize details.
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