Central Foods has expanded its frozen food portfolio through a new partnership with specialist manufacturer Saxon Foods, introducing a range of frozen ready baked jacket potatoes as foodservice operators respond to growing consumer demand for affordable, versatile and customisable meal options.
With loaded jacket potatoes enjoying a resurgence across the out-of-home market, the new range enables wholesalers and caterers to capitalise on one of the foodservice sector’s most adaptable menu staples. Suitable for schools, hospitals, universities, garden centres, cafés and workplace catering, the products provide a convenient solution that combines operational efficiency with broad menu appeal.
Established more than 30 years ago, Saxon Foods has built its reputation as a plant-based specialist producer which includes ready baked potatoes and convenience foods for the foodservice and retail sectors. Based in the heart of one of the UK’s leading potato-growing regions, the company works with carefully selected growers across Lincolnshire, Yorkshire and East Anglia to source quality British potatoes for professional kitchens. Operating from a dedicated meat and allergen-free manufacturing facility, Saxon Foods has achieved the highest BRCGS AA+ certification and supplies many of the UK’s leading retail and foodservice customers.
The new range includes Small, Standard, Large and XL Ready Baked Jacket Potatoes, enabling operators to choose the most appropriate size for different menu formats and occasions. Cooked from frozen in either the microwave or oven, the products help reduce preparation time, improve consistency and minimise food waste in busy commercial kitchens.
Versatile enough to be served as a traditional dine-in meal, loaded with a wide variety of toppings or incorporated into grab-and-go meals, the range supports caterers looking for flexible menu options without compromising on quality or consistency. As operators continue to maximise ingredient utilisation and deliver value-led menus, jacket potatoes offer a simple way to create premium meal options using existing fillings and toppings.
Oli Sampson, Managing Director of Central Foods, said: “We’re delighted to welcome Saxon Foods to the Central Foods portfolio. As with all our supplier partnerships, we’re focused on bringing high-quality, trusted manufacturers together with the UK’s wholesale and foodservice sectors.
“We’re seeing renewed interest in jacket potatoes because they deliver exactly what both operators and consumers are looking for. They offer excellent value, can be customised with an endless variety of toppings and work across multiple dayparts, from grab-and-go lunches to substantial dine-in meals. At the same time, they help operators simplify kitchen operations by reducing preparation time, minimising waste and delivering consistent quality with every serving.
“Adding Saxon Foods’ ready baked jacket potatoes to our range gives our customers another commercially relevant solution that supports menu innovation while making life easier for busy professional kitchens.”
Steve Humphrey, Managing Director at Saxon Foods, said: “Central Foods has built an excellent reputation for supplying quality frozen products to the UK foodservice sector, making them a natural distribution partner for Saxon Foods. Our ready baked jacket potatoes have been developed specifically for professional caterers, delivering the consistency, convenience and flexibility that today’s busy commercial kitchens demand. We’re looking forward to working together to make the range more accessible to wholesalers and operators throughout the UK.”
The addition of Saxon Foods further strengthens Central Foods’ portfolio of frozen food solutions, giving wholesalers and caterers access to another trusted manufacturer through its mixed pallet consolidation model. By removing the traditional constraints of full pallet ordering, Central Foods enables customers to broaden their product offering, reduce stockholding and respond more effectively to evolving menu trends.
The Saxon Foods ready baked jacket potato range is available now to UK wholesalers via Central Foods.
For more information, visit www.centralfoods.co.uk.
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