Old Mout Cider welcomes colder weather with new spiced Clementine & Cranberry cider

HEINEKEN UK is launching a brand-new flavour from its premium cider brand, Old Mout Cider. Old Mout Cider Spiced Clemetine & Cranberry is a 4% ABV limited-edition winter flavour designed to bring a fresh seasonal proposition to cider shoppers and drive purchase throughout the autumn and winter months.

Rolling out from 7th September in 10x330ml and 12x500ml multipacks, and available until February 2027, Old Mout Cider Spiced Clementine & Cranberry will be available in Tesco, Morrisons, Asda and Sainsbury’s, as well as through major wholesalers, and to the convenience channel.

Commanding a 2.5%¹ share of the total cider category, Old Mout Cider’s new flavour blends citrusy clementine and crisp cranberry with warming spiced notes to deliver a cosy and uplifting taste experience during the colder months. Suitable for a variety of occasions, it can be enjoyed served over ice or gently warmed, offering shoppers a distinctive alternative to traditional summer fruit ciders, and the option of a mulled cider serve to enjoy at home.

The new launch presents retailers with an opportunity to refresh the flavoured cider category and extend its relevance beyond peak summer trading with a novel flavour combination.

Ieuan Evans, Senior Brand Manager of Old Mout Cider at HEINEKEN UK, said: “With Old Mout Cider Spiced Clementine & Cranberry, we wanted to tap into a unique flavour profile which will drive additional demand throughout the autumn and winter months, beyond its traditional summer drinking occasions. We know shoppers are on the hunt for distinctive flavour experiences and are looking for plenty to choose from. The new variant has been developed with this in mind, and to bring something new to the cider aisle. Given the nature of limited-editions only being available for a short period, it creates intrigue amongst shoppers and a sense of urgency to get their hands on the product, which is great for supporting in driving in-store sales and footfall. ”

Old Mout Cider Spiced Clementine & Cranberry will be supported by a consumer-facing social media and influencer campaign running from September to December 2026 across Meta and TikTok, directly targeting Gen Z and Millennials.  Designed to drive awareness, the activity will help keep the brand front of mind for shoppers ahead of store visits, supporting visibility at shelf and helping retailers maximise sales of the limited-edition variant during a key trading period.

Retailers can find out more about how to maximise their cider category sales by visiting HEINEKEN UK’s Star Retailer platform at www.starretailer.co.uk/. The Star Retailer scheme is an acclaimed, industry-acknowledged loyalty scheme providing beer and cider category guidance tailored for convenience stores. The scheme encourages the development of a profitable and trending beer and cider range and offers rewards which increase based on their level of participation.