Cadbury Delights and OREO team up to launch a treat below 100 calories

Cadbury Delights is bringing two of the UK’s most iconic brands together in a new format with the launch of Cadbury Delights OREO.

The new launch combines the unmistakable taste of Cadbury chocolate, the nation’s No.1 chocolate brand^[1], with OREO, the world’s No.1 biscuit brand[2], to create a delicious snack which is a source of fibre and contains under 100 calories per bar.

Cadbury Delights OREO joins the existing Cadbury Delights range, sitting as a permanent addition alongside Salted Caramel and Hazelnut Flavour & Caramel. As health and wellbeing continue to influence consumer snacking choices, the latest addition expands the brand’s offering in the permissible indulgence category. This gives calorie conscious shoppers the great taste of two of their favourite brands in a format that is less than 100 calories per bar. At the same time, it provides retailers with a compelling innovation to drive incremental sweet snacking sales.

Consumer testing resonated strongly with consumers, highlighting the product’s appeal as a delicious treat that feels relevant to shoppers.

Eloise Lake, Junior Brand Manager at Cadbury said: “Cadbury Delights OREO brings together two iconic brands in an exciting new under 100 calorie per bar format. The new product gives shoppers another great tasting option, allowing them to enjoy an indulgent treat that fits with their lifestyle and wellbeing goals. As demand for permissible indulgence continues to grow, we’re confident this innovation will help retailers attract shoppers to the category and drive incremental sweet snacking sales.”

Cadbury Delights OREO is available from mid-September across the grocery and convenience channels and will be supported by an ATL equity campaign.