Biona, the number one organic food supplier to leading UK retailers, is pleased to introduce a selection of new functional drinks, which will appeal to those people looking to incorporate wellness into everyday routines and meet the growing demand for hydration, high fibre and gut health.
With Circana data showing the UK health-shot category grew 73% in value last year, Biona is introducing a new immune shot made from a vibrant blend of organic fruit and vegetable juices with functional botanical extracts. This natural source of immunity contains organic ingredients such as acerola cherry, orange, mango and lemon as well as botanical ingredients including shiitake mushrooms, mustard seeds and lichen extracts, which provide an extra layer of functional support that other immune shots on the market are missing. This is a quick, convenient and ready to drink 95ml shot, with an RRP of £2.99.
Next is a new Fibre Shot, which supports daily digestive health and matches the growing consumer awareness of the benefits of plant fibre in diets through naturally sweet fruit juices and functional fibres, and botanicals. The 95ml shot combines plum and cinnamon to create a rich, gently spiced flavour and contains 6g of dual prebiotic fibre blend from inulin and acacia fibre to nourish gut biodiversity. Filled with a variety of organic fruit and vegetables for a broad nutritional boost, it comes with an RRP of £2.99.
Finally, Biona is introducing a new organic Coconut Water, which comes in 1L recyclable packaging, with an RRP of £4.69. Made from 100% Sri Lankan coconut water, it delivers a naturally refreshing taste with no added sugar or additives and provides a clean source of natural hydration with essential electrolyte potassium. Coconut water provides a clean natural alternative to both sugary soft drinks and artificial sport drinks and can also be a great additional ingredient to both smoothies and juices.
Gemma Williams, Head of Marketing at Biona’s parent company Windmill Organics, comments; “The UK functional beverage market is growing fast, as many people are now choosing drinks offering health benefits over the traditional sugary soft drinks which have historically dominated the category. Research conducted by Savanta found that 40% of consumers buy functional drinks several times a month, so we’re confident all three of these new additions to our range will prove popular as they play different roles, matching the needs for gut health, hydration and boosted immunity, with no need to rely on supplements.”
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