Kite Packaging has enhanced its online custom sized box tool, giving businesses the ability to create made-to-measure packaging with print in up to two colours. The development makes it easier for companies to combine practical, correctly sized packaging with branded presentation, all through one online design process.
The tool enables users to enter their required box dimensions, choose from four recognised FEFCO styles and build packaging around the product being packed rather than relying on the nearest available stock size. Customers can then personalise the box using text or uploaded artwork, including their company logo, before viewing the finished design using an interactive 3D mock-up.
With one- and two-colour print now available, businesses can turn their transit packaging into a more visible part of their brand. Logos, graphics, straplines and other artwork can be incorporated into the box design, creating a consistent branded appearance from warehouse to customer.
Design branded packaging online
The custom box tool is designed to make the process of ordering made-to-measure printed packaging more straightforward. Rather than working from a flat artwork template alone, users can see how their design will appear on the finished box as they create it.
Text can be added directly within the tool, while existing artwork files can be uploaded for use on the packaging. This allows businesses to incorporate their existing branding without having to recreate it from scratch.
The 3D preview provides a visual representation of the completed box, helping users assess the positioning and overall appearance of the design before proceeding. For businesses introducing printed packaging for the first time, this gives a much clearer indication of how branding will work across the different panels of the chosen box style.
The new two-colour printing option also gives brands greater flexibility than a single-colour design. A second colour can be used to introduce an additional brand colour, create contrast or separate different elements of the artwork while keeping the design clear and commercially practical.
Four FEFCO styles and custom dimensions
Customers can choose from four FEFCO box styles: 0201, 0203, 0426 and 0427. This gives businesses a choice of formats suitable for different packing, presentation and fulfilment requirements, while still allowing the dimensions to be tailored to the individual product.
Users simply specify the required length, width and height to create a box around their application. For companies dispatching products that do not fit efficiently into standard packaging, made-to-measure sizing can provide a more considered alternative to choosing an oversized carton and adapting the internal pack around it.
The combination of custom dimensions and different structural styles also makes the tool suitable for a broad range of businesses, from e-commerce and retail brands through to manufacturers and distributors looking for packaging built around a particular product.
Pricing that rewards larger orders
Custom packaging is often associated with complex quotation processes or pricing that only becomes attractive at very high volumes. Kite’s tool is designed to give businesses a clear route to ordering online, with price breaks that provide stronger unit pricing as quantities increase.
This allows customers to compare order quantities and identify the price point that best suits their requirements. Businesses placing larger orders can benefit from greater discounts, while still choosing the exact dimensions, box style and print specification required.
For companies using the same packaging regularly, the price-break structure can make it easier to balance stockholding with the savings available from purchasing at higher volumes.
Packaging that works harder for the brand
For e-commerce and direct-to-customer businesses in particular, the shipping box is one of the first physical interactions a customer has with a brand. Adding a logo or simple printed design can help transform an otherwise functional transit carton into packaging that is immediately recognisable.
The ability to design this online, preview it in 3D and combine it with a made-to-measure size means businesses do not have to choose between fit and presentation. Packaging can be created around the product while carrying branding that supports the wider customer experience.
Kite Packaging’s custom sized box tool brings the key stages together in one place: select one of four FEFCO styles, enter the required dimensions, add text or upload artwork, choose print in up to two colours and preview the design in 3D. Quantity-based price breaks then allow businesses to access improved pricing as order volumes increase.
The enhanced custom box service is available online now through Kite Packaging.
To learn more or create a custom box, visit www.kitepackaging.co.uk/custom-sized-boxes/.
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