The Wholesale Group held its largest Foodservice Fair to date on 17 September, bringing 95 suppliers together with foodservice members in Stratford-upon-Avon for a day of product discovery, show offers and face-to-face business opportunities.
The event gave suppliers direct access to The Wholesale Group’s foodservice membership, with established ranges and new product development on show alongside a dedicated Own Brand presence. Members could see and sample products from across the group’s growing portfolio, including CORE Juices and Spring Water, CHEF Prestige Cooking Wines, CHEF Approved foodservice products, and the CLEAN Solutions range.
There was a real buzz throughout the day, with members sampling products, exploring new ranges and taking advantage of show offers. Suppliers reported a steady flow of conversations with both existing customers and wholesalers they had not previously worked with, creating new connections and opportunities while strengthening existing relationships. The face-to-face format also gave members an efficient way to meet suppliers, discover products and discuss new opportunities in one place.
Clare Harrison of Emmi Desserts said: “It was a really well organised event with a stream of members throughout the day. We were able to speak to wholesalers we don’t already deal with and came away with some significant opportunities.”
Joe Evans of Roy Evans Foodservice said: “It saves so much time being able to see so many suppliers in one place. There were some really good deals available and we discovered a range of products that we’d now like to try.”
Coral Rose, Managing Director Foodservice, The Wholesale Group, said: “There was a fantastic energy throughout the Foodservice Fair and it was great to see so many conversations taking place between our members and supplier partners. The event is about creating real opportunities to do business and, with 95 suppliers exhibiting, members were able to see and sample products, discover new ideas and have valuable face-to-face conversations with the people behind the brands.
“For suppliers, it provided direct access to independent wholesalers and an opportunity to demonstrate how their products can support members and their customers. It also gave us an important platform to showcase the breadth of our own-brand portfolio and the new products we are continuing to develop in response to the needs of the foodservice market.
“Strong relationships between members and suppliers are fundamental to what we do at The Wholesale Group. There is still enormous value in bringing people together face to face, and it was brilliant to see those conversations creating new connections, strengthening existing relationships and opening up new commercial opportunities.”
The Wholesale Group Own Brand products on display
- CORE Juices
- CORE Spring Water
- CHEF Approved Cordials
- CHEF Prestige Cooking Wines
- CHEF Prestige Coffee Range
- CHEF Approved Fruits & Nuts Range
- CLEAN Solutions Range
Products being presented/sampled
- CHEF Approved Yorkshire Puddings
- CHEF Approved Easy Cook Rice
- CHEF Approved Sliced Meats
- CHEF Approved Coated Fries
- CHEF Approved 12″ Tortilla Wraps
- CHEF Approved Breaded Mozzarella Sticks
- CHEF Approved Brioche Bun
More information is available at www.thewholesalegroup.co.uk.
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