A long-established Isle of Sheppey convenience store has relaunched under the SPAR fascia following a full refit designed to expand chilled and frozen capacity, modernise the store environment and strengthen its offer for both local residents and seasonal visitors.
The store, operated by second-generation retailer Jatinder Sahota has served the community for more than 30 years. Previously trading as Londis and supplied by Booker, the business has now transitioned to SPAR as part of a growing trend of independent retailers moving to the symbol group for its competitive pricing, strong brand recognition and comprehensive support package.
The refit includes energy-efficient chillers, a significantly expanded chilled range, and a larger frozen offer featuring Iceland’s recognisable products. The store layout has been redesigned to open up the frontage and improve visibility into the shop, supporting impulse purchases and enhancing the customer experience.
The move also introduces SPAR’s revamped Meal Deal, a selected Philpotts range, and an enhanced Food-to-Go offer through Country Choice. The coffee offer has transitioned from Tchibo to Smoking Bean, strengthening the store’s hot beverage proposition.
Jatinder, who has worked in the store since the age of 16, said the switch to SPAR reflects his ambition to modernise the business while staying true to its independent roots. “We’re a family-run store and we know our customers personally – many have shopped here for decades. SPAR gives us the flexibility to stay independent while offering a stronger, more competitive range. The uplift in fresh sales since switching has been immediate.”
The store’s refit is supported by A.F. Blakemore & Son, SPAR’s largest UK wholesaler. The BTP+ programme provides commercial advantages, operational support and access to SPAR’s full brand portfolio including internationally recognised products that appeal to tourists visiting the Isle of Sheppey.
Lisa Miles, BTP Manager at A.F. Blakemore, said: “This is a great example of how SPAR can help independent retailers elevate their offer. The expanded chilled and frozen ranges, improved store layout and stronger Food To Go proposition mean Jatinder can serve both regular customers and seasonal trade more effectively.”
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