Hugges-Natural-Fit-image_MedKimberly-Clark has re-launched its Huggies® Natural Fit nappies, the first nappy brand to offer organic cotton and Vitamin E .

New and improved Huggies® Natural Fit nappies provide great comfort and care for your baby’s delicate skin while the integrated waistband and stretchy ears give a great fit for superb dryness and a super comfy ‘no-nappy’ feeling.

Supporting the launch of Huggies® Natural Fit nappies, Kimberly-Clark  has invested £300,000 on an integrated marketing campaign including the Cuddle Up tour, which will be visiting supermarkets nationwide over the next few months.

Brand manager Jennifer Beral said: ‘To let mums and little ones experience the cuddle soft comfort and care of Huggies® Natural Fit nappies we’re currently touring the country with our Cuddle Up campaign.

‘Alongside a dedicated website ( and sampling activities we will be staging a series of augmented reality experiences from our Cuddle Up booth, which is a first for Huggies®. The booth transports mum and baby into a virtual Huggies® Cuddle Up world and there are some great prizes up for grabs.

’Our aim is to provide a unique experience to help us engage with consumers and we’re delighted that the first event was a huge success. Cuddle Up events will take place nationwide throughout spring.’


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