An infiltration of AI ideas could see Ramsden International improve productivity and deliver higher ROI after holding a cross-departmental workshop.
Hosted by B2B digital solutions specialist b2b.store, the day-long session explored AI tools and how they could be applied to specific scenarios and pain points within the exporter’s business.
The workshop included a demonstration of easy-to-access AI technology, followed by small group sessions with members of Ramsden’s departments to understand business-specific processes and how AI could be used to improve them.
Ramsden had identified the need to embrace AI in the business and hosted the day as a first step in their journey towards introducing more of the technology into their business.
“There’s little question AI usage is becoming increasingly common in the workplace, so we felt it was important to get to grips with how it could be used at Ramsden International,” said Managing Director Jez Threadgold.
“Understanding where to start is an important first step so we didn’t want to dive in without a clear direction, so we invited b2b.store in to share their knowledge and provide some pointers for us to follow.
“There was a real buzz about AI in the office as the session progressed as the teams spoke about what they’d learned and tested out some of the technology they’d been shown – it was an enlightening day.”
b2b.store has developed a series of wholesale-specific AI solutions and adapted them to Ramsden’s needs, unearthing new ideas alongside Ramsden’s teams as they discussed the labour-intensive tasks they had to complete.
The sessions also discussed any misconceptions or concerns they may have had about AI, showing how the technology is there to fill skills gaps and enhance their work, rather than replacing them.
“It was brilliant to spend time with such an open-minded team who had such a thirst for knowledge about AI, there was a real willingness to learn new ways or working,” said Mannion.
“AI is now one of the biggest talking points in all industries, so it’s never been more important for wholesalers to start using it themselves.
“For businesses like Ramsden, being an early adopter and introducing AI into their operations will see them make gains on their competitors.”
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