Welcome to the April issue of Wholesale Manager. Booker has announced the launch of a major price investment initiative, with a renewed focus on value for caterers, chefs, foodservice operators and hospitality venues. The wholesaler’s ‘Value Hero’ campaign is designed to give Booker customers the products that matter to them most, at an outstanding price point. Running throughout the course of 2026, the campaign focuses on key profit-driving lines across multiple categories – both branded favourites and Booker own brand trusted lines.
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Sterling Supergroup is pleased to announce that the latest wholesaler to join the co-operative is Robinson Wholesale LLP, located in Knutsford, Cheshire. Proudly family-owned and operated, Robinson Wholesale has been a trusted name in foodservice and manufacturing for over 30 years. Based in Cheshire, they provide high-quality food solutions to a wide range of sectors, including education, healthcare, leisure, and independent retailers.
Urban Foodservice, a wholesale food company for the hospitality industry, is celebrating its 10th anniversary this month, marking a decade of growth from a single depot to a nationwide network across the UK. Over the past 12 months alone, buying customers have grown by 20%, reflecting chef’s trust in the top-notch ingredients and support the company provides. Since opening in 2016, the business has expanded to operate across major cities, including London, Brighton, Manchester, Liverpool, Glasgow, and Edinburgh, with additional cities planned this year.
In a highly competitive landscape that requires creativity and new ways of working from forward- thinking wholesalers, AI is driving collaboration to deliver progress. Jess Douglas, Managing Director at The Wholesale Group, explores the rise of the technology and data-driven partnerships in the wholesale sector.
When did WhatsApp channels become like collecting football stickers? That’s what it must feel like for retailers nowadays as they collect wholesaler WhatsApps like priceless shinies. It’s fast becoming the go-to channel for every wholesaler and supplier worth their salt in the convenience channel, while it’s spreading in foodservice too.
The employment market is tough and constant recruiting is costly. Retaining valuable skilled workers is essential for business success, writes David Gilroy.
If the last year has proven anything, it’s that the demand for soft drinks in the convenience channel shows no signs of slowing down. There was an increase in visits to convenience stores across 2024 (Lumina), which drove an 8.1% revenue growth, meaning the soft drinks category was worth a whopping 5.6 billion (Nielsen IQ). As such, the soft drinks category continues to present a valuable opportunity for wholesalers, according to our soft drinks & bottled waters feature.
Enjoy reading the issue.
George Simpson
Group Editor
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