Wholesalers and suppliers can now use a single platform to manage customer engagement, ordering and performance across the entire commercial journey thanks to a major, AI-powered expansion of b2b.store’s B2B engagement platform, ProConnect.
Designed specifically for the wholesale sector, ProConnect brings together transactions, marketing, customer service and insight in one secure dashboard, helping businesses win more orders, respond faster and understand what is driving results – without expanding their team.
ProConnect originally launched in January 2025 to enhance WhatsApp Business API use in B2B, but has evolved significantly since to support engagement beyond messaging alone, covering everything from first interaction through to completed order.
Among a host of new AI-powered features, ProConnect can:
Engage customers at scale
ProConnect builds on its WhatsApp Business API foundations with upgraded tools that allow teams to invite contacts faster, create months-long campaigns in minutes, carry out advanced customer segmentation, and manage two-way sales and customer service conversations with deeper engagement analytics.
Businesses can also create their own interactive WhatsApp messages, such as order journeys, compliance checks, and booking and event registrations.
Convert engagement into orders faster
b2b.store’s online-ordering service is now part of ProConnect, unifying engagement and transactions together in one place, giving customers the power to order more easily across WhatsApp, online, in-app and by voice.
ProConnect also enables businesses to create their own AI-powered voice agents, turning price lists, product information, policies or long documents into two-way conversations that drive sales and handle customer service queries around the clock.
Benefit from AI-driven support and insight
At the heart of ProConnect is a private AI assistant built specifically for wholesale. Teams can share documents and ideas, generate marketing assets, and get answers to business questions in a secure environment that doesn’t train public AI models.
Live performance insights use AI to automate reporting and analysis across marketing activity, products and customer segments.
A key part of ProConnect’s expansion has been b2b.store’s ability to develop and deploy advanced AI capabilities within its technical team, applying them directly to common wholesale pain points.
“The pace of development over the past year has allowed us to evolve ProConnect into a far more powerful B2B Engagement Platform that can be tailored to a business’s size, priorities or budget,” said b2b.store CEO Rob Mannion.
“There’s no other platform on the market that combines this level of sector focus with this breadth of AI capability.”
All of ProConnect’s features have been built in compliance with ISO-27001 standards, ensuring customer data and business information remain protected.
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