belVita, UK’s leading breakfast biscuit brand[i], recently held a consumer promotion, ‘Win a trip to the Most Positive Place on The Planet’, that also offered retailers the opportunity to win a positive experience for their store and staff.
Retailers who entered the competition via Mondelēz International’s retailer-facing website SnackDisplay.co.uk, had the chance to win up to £750 worth of Amazon vouchers for staff as well as £200 worth of belVita stock. To complete the prize package, an in-store sampling event was held to deliver an impactful and positive experience for the winning retailer.
The lucky winner was Mahadevan Ramesh of Johnson’s Convenience Store in Ipswich.
In June, Ramesh was visited from his local Mondelēz International representative to hold a belVita sampling day, which was a huge success. The Mondelēz International representative assisted Ramesh with merchandising to maximise the sales opportunity.
Ramesh said: “I was shocked to win belVita’s retailer competition. It was a fantastic feeling to receive that call from my local Mondelēz International rep. It’s so wonderful to be able to share this win with my staff too, and I would absolutely recommend that every retailer gets involved with these competitions from Mondelēz via SnackDisplay.co.uk.”
Susan Nash, Trade Communications Manager at Mondelēz International, said: “Congratulations to Mahadevan and the entire team at Johnson’s Convenience Store for winning our belVita competition. Our team was delighted to host such an engaging sampling day. We are proud to be able to support our independent retailers with positive experiences that can help them generate footfall to their stores and drive sales. I encourage retailers to visit SnackDisplay.co.uk for more opportunities to enter our fantastic competitions as well as receive valuable category advice.”
[i] Nielsen IQ, Highest volume share, w/e 28.12.24
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