World of Sweets is proud to announce that its heart-warming partnership between Bonds of London confectionery and Vicki McClure’s Our Dementia Choir will continue for another year, following the success of the charity share bag range that has now raised an incredible £32,000 for the cause in 2025.
Vicky McClure
Helen Bradshaw – Sales and Marketing Director – World of Sweets
Zach Towers – People & Services Director – World of Sweets
Kathryn Hague – Head of Marketing – World of Sweets
Natalie Panter – Senior Brand Manager – World of Sweets
First launched as part of Bonds’ 130th birthday celebrations, the collaboration brought together nostalgia, positivity and purpose through four classic share bags — Lemon Sherbets, Rhubarb & Custard, Butter Mintoes and Pear Drops and two soft eats Watermelon Slices and Soft Sherbety lemons — with 10% of profits supporting the choir and their careers.
Thanks to overwhelming support from customers and colleagues alike, Bonds will extend the partnership into the year ahead, continuing to raise vital funds for a cause close to the hearts of many across the World of Sweets family.
Caroline Killeavy , Chief Executive , Our Dementia Choir, said ; “ We cannot thank the Bonds team for their generous support and kindness over this past year, and we delighted our close partnership will continue for another year. This donation is the largest single donation the charity has received this year, and this level of funding makes a massive difference to the experience we can offer choir members, families and carers, all of whom are living with Dementia.“
Kathryn Hague, Head of Marketing at World of Sweets, said:
“We are thrilled to have raised £32,000 so far for Our Dementia Choir. The response from our customers has been incredible, and it feels only right to continue the Bonds birthday celebrations and the partnership for another year. Music and nostalgia bring so much joy — and we are proud that our sweets can play a small part in supporting such meaningful work.”
The extended partnership will ensure continued funding to help Our Dementia Choir reach even more people living with dementia, enabling moments of connection, comfort and joy. Bags are available from Hancocks, Bobbys, World of Sweets Reps and World of Sweets National account team.
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