Booker unveils sauce and dressing range revamp under Chef’s brands and introduces trend – led flavours
Wholesaler Booker is relaunching its full range of catering -sized sauces and dressings – including both 1L and bulk table formats – as part of its ongoing own brand transformation. The bulk products will be offered across the newly created Chef’s Essentials, Chef’s Menu, and Chef’s Premium brands, providing a refreshed, streamlined, and chef -focused approach for both front and back – of- house use, while all 1L sauces and dressings will be consolidated under the Chef’s Menu tier.
In line with the wider brand overhaul, the sauces range has been designed with chefs and caterers in mind. Products feature improved recipes; clearer, modern packaging ; simpl er product names ; and with essential messaging on front – of- pack (vegan/vegetarian and chilli ratings) .
Booker’s own brand sauce range also sees the introduction of three innovative new products, designed to tap into emerging flavour trends :
• Korean Style BBQ Sauce
• Buttermilk Ranch Sauce
• Coronation Mayonnaise
These globally inspired and on -trend flavours are aimed at helping chefs differentiate their menus, tap into consumer interest in fusion flavours, and offer standout alternatives to the usual condiment choices.
In addition to the new lines, key recipes across the core Chef’s Menu range have been reformulated and improved. Products such as Tomato Ketchup, Brown Sauce, Vegan Mayo, French Dressing and Caesar Dressing have all been benchmarked against market -leading brands to ensure Booker customers receive high – quality, great -tasting options at competitive prices. Sweeteners have also been removed from all Chef’s Menu products to align with customer preferences and clean ingredient trends.
From 22 September, customers will begin to see the new 1L dressings and sauces rolling into branches and online – all with a simplified design, clearer labelling and a more professional look, making them ideal for both kitchen use and customer -facing service counters.
Karen Poole, Head of Own Brand and Product at Booker, said:
“This is another big milestone in our journey to revitalise our own brand offer. With the sauces range relaunch, we’re building on the momentum of our Chef’s brand rollout – giving our catering customers the high – quality, versatile and trend – driven products they need, while making it easier than ever to shop and serve.
“We’ve listened carefully to our customers, and the result is a smarter, clearer, and more purposeful range of sauces and dressings – from the way they look to the way they perform. Whether it’s front – of- house for self -serve or being used in the kitchen to elevate dishes, these products deliver.
“The launch of our three new flavours – Korean BBQ, Buttermilk Ranch and Coronation Mayo – demonstrates our commitment to innovation and staying ahead of flavour trends. Our goal is always to give chefs more choice, more quality and better value across every category.”
Karen adds:
“This is just the beginning of what’s to come. We’re working through a series of own brand reviews that will see even more exciting developments across categories in the months ahead. Every decision is grounded in quality, value and insight – helping our customers stay competitive and creative in an ever – changing foodservice landscape.”
Website: https://www.booker.co.uk
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