Boost Drinks, renowned for delivering exceptional value and taste, is pleased to announce the reintroduction of £1 price marked packs to all flavour SKUs in the Juic’d range. This strategic move underscores Boost’s commitment to offering great value and responding to feedback from retailers and consumers alike.
Boost recognises the unique advantage that PMPs offer to convenience and wholesale retailers by providing customers with a sense of getting better value and a point of difference not typically found in larger stores. Taste and value are the biggest sales drivers in the energy drink category (1), and PMPs communicate a compelling deal to customers, ensuring retailers do well.
The decision to reintroduce the £1 PMP aligns with market trends, as the 500ml segment is experiencing a +20% growth within the Energy Drinks category and remains the largest selling segment within soft drinks (2).
Adrian Hipkiss, Commercial Director at Boost Drinks, commented, “By repositioning Juic’d PMP at £1, we are enabling retailers to attract more customers, drive higher sales volumes, maintain healthy profit margins, and build strong customer loyalty, all while staying competitive to the market.”
Honest and open communication is a cornerstone of Boost’s approach, this core belief inspired the Honest Broker manifesto that Boost is founded on. By continuously tracking changes in the retail landscape and consumer trends they offer guidance across all areas to convenience and wholesale alike. It’s evident that PMPs are an effective strategy for driving repeat purchases and cultivating a loyal customer base.
Aligning with competitor pricing within the 500ml category, the Juic’d £1 PMP repositioning is now a permanent price change. This ensures that independent retailers can still enjoy great cash margins while customers benefit from the same excellent taste and value.
(1) Source: Vypr – Category Consumption private demographic: Energy & Sports drinks – 250 Consumers
(2) Source: Circana Total Market & GB Symbols & Indies and NI Convenience data for the 52 weeks ending 23/03/24
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