Brakes, the UK’s leading foodservice wholesaler, has launched a major new promotion offering more than £100,000 worth of prizes to its mybrakes rewards members.
Menu Match allows a mybrakes rewards customer to ‘Peel and Play’ to win prizes that include instant cashback, electronics, lifestyle items and much more.
Since its launch, mybrakes rewards has been a sea-change in foodservice loyalty, offering online cashback, exclusive deals, and personalised promotions based on sector and purchasing history. It currently has more than 15,000 active members, and Brakes has given back almost £6m in cashback through more than 400,000 personalised offers in the past year alone.
In addition, Brakes plants a tree for every redemption made, with more than 110,000 trees planted to date.
Leon French, Sysco GB Marketing Director, said: “Our goal is to provide customers with value every single time they log on and order. mybrakes rewards isn’t a one-off initiative; it’s a year-round commitment to providing tailored value and rewards that make a real difference to our customers.
“Menu Match provides customers with another chance to win, and it is already proving very popular.”
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