Brakes, the UK’s leading foodservice wholesaler, has launched La Boulangerie Premium Bakery, bringing together its award-winning premium range of breads, pastries and cakes under a new banner.
he curated range of more than 150 products has been crafted for quality, convenience, and consistent performance to provide professional kitchens with a premium bakery offer throughout the day. Brakes has also added 10 new products to the range to coincide with the launch.
From rustic loaves to soft brioche, flaky pastries to indulgent cakes, the range combines traditional methods and long fermentation with quality ingredients, hand-finishing, and authentic provenance, ensuring that each product reflects the brand’s commitment to excellence.
Inspired by global flavours, evolving food trends, and creative formats, the products are designed to enhance menus, with variety, quality, and added value.
Paul Nieduszynski, CEO of Sysco GB, said: “La Boulangerie Premium Bakery brings together the very best of our bakery range, with a range of flavours and formats that are inspired by global trends and flavours. We understand how important bakery is to the success of the outlet, from early morning croissants to lunchtime sandwiches to afternoon tea and beyond, bakery is the backbone of many foodservice operations.
“The La Boulangerie Premium Bakery Range delivers quality, innovation and taste across a comprehensive range of premium products.”
The products are produced to the most exacting standards, with Sysco brands being governed by Sysco’s Food Safety & Quality Assurance (FSQA) criteria and meet the highest standards of food safety, quality and consistency, with the Sysco Quality Assured logo guaranteeing all products have been evaluated against detailed specifications.
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