BRITISH healthy snack provider LAMA has announced the rollout of its second clean-label brand Tuffnut – a bold and premium quality nut range which aims to ‘redefine the nut-snacking experience’.
The 100 per cent natural skinless almonds and skinless cashews, which are made using traditional handcrafted Lebanese artisanal methods, follows the successful UK launch of pitted snack dates brand, Datekin, back in March.
LAMA claims Tuffnut brings a disruptive approach to the nut snacking category with a hand-roasted, oil-free process and ‘unapologetically adventurous’ flavour profiles targeted at a ‘younger, health-conscious audience seeking alternatives to mass-market offerings’.
Co-founder Michael Epstein says the range of carefully selected and responsibility sourced nuts are ‘bursting with unexpected, delicious flavours which will excite the senses’.
The range includes three choices of almonds, Salt & Vinnies, Truffle in Paradise and Smoky Paprika Pop and three options of cashews – Mango Chutney Munchies, Hot Shot Wasabi and Chilli Citrus smash – all available in 40g snack packs with compostable packaging.
Skinless almonds are known to offer a source of beneficial nutrients like vitamin E, magnesium, and healthy fats, which contribute to heart health and can help regulate blood sugar. Skinless cashews also provide several health benefits due to their rich nutrient profile of fats, protein, and essential minerals like magnesium, zinc, and iron. These nutrients contribute to heart health, weight management, and improved skin health.
“We’re bringing real innovation and excitement to a stagnant shelf,” said Mr Epstein. “Tuffnut is for those who want indulgent, 100 per cent natural healthy snack without compromise – bold flavours, and a texture-first eating experience. Unlike most competitors, we don’t use oil roasting meaning Tuffnut is a premium cleaner label option in the congested and same old same snack category.”
Mr Epstein says LAMA has created strong product and supply chain scalability which means it benefits from short production lead times, with its UK-based fulfilment hub ensuring rapid national distribution to supermarkets, independent retailers and wholesalers.
“LAMA can produce up to 10,000 finished packs per day and we can hold ample stock across all flavours to fulfil even large-volume orders quickly,” he said.
“Due to our agile supply chain, LAMA is well-placed to respond to shifting market trends. We have access to a wide range of nut profiles and flavour technologies enabling a quick turnaround for seasonal flavours or exclusive retailer variants.”
LAMA says retailers will benefit from above-average margins and a comprehensive promotional support package. This includes in-store activations, sampling initiatives, and customer-facing promotions – all strategies proven effective through Datekin’s rollout.
Mr Epstein added: “Tuffnut is now available for listing discussions with UK retail, convenience, and foodservice partners. With our modern brand identity, clean label credentials, and flexible operations, LAMA aims to redefine the nut snack aisle – one bold crunch at a time!”
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