Cadbury, the No. 1 supplier at Easter[1], is bringing a fresh burst of magic to Easter 2026 with the launch of its brand-new seasonal campaign, Better the Hide, Better the Hunt. The campaign celebrates the joy that comes from putting a little more thought, care and creativity into the classic Easter egg hunt. To amplify the magic even further, Cadbury is partnering with comedian and magician Pete Firman, who will suggest his Golden Rules of Hiding, helping to bring extra wonder to Easter celebrations across the UK.
The campaign platform is underpinned by by a simple and powerful message, planning your hiding spots more thoughtfully, creatively and playfully can transform Easter hunts into something even more special. By inspiring families to rethink their hiding spots and put more care into the hunt, Cadbury aims to drive awareness and consideration during the key Easter sales period.
Sarah Haworth, Brand Manager at Mondelēz International, said: “Easter is one of the most important moments in the confectionery calendar and Cadbury has always proudly owned the ritual of the Easter egg hunt. With Better the Hide, Better the Hunt, we are activating an engaging campaign to drive strong awareness and consideration at the time when shoppers are planning their Easter activities, driving incremental seasonal sales throughout the peak Easter trading period.”
Backed by significant investment, the fully integrated campaign will run until Easter Sunday across TV, OOH, radio, social and PR.
With dedicated in-store activations supporting the campaign message, Better the Hide, Better the Hunt is set to capture the imagination of families nationwide and reaffirm Cadbury’s place at the centre of Easter celebrations.
[1] NIQ Discover Total Coverage data from we 07.12.24 to w/e 19.04.25
Comments are closed.