Cadbury, the nation’s favourite chocolate brand[1], has announced it will be re-launching Cadbury Top Deck in the UK – a delicious treat that’s set to tantalise tastebuds. The much-loved bar, which first launched in 1993, will return to shelves for a limited time and will be available in both PMP and non-PMP formats.
Top Deck returns as part of the brand’s continued 200th anniversary celebrations, marking Cadbury being a part of the nation’s shared memories for two centuries, when the first shop opened in Birmingham, delighting residents with confectionery, and drinking chocolate.
The new bar will feature vintage-inspired packaging from the original Top Deck in 1993, providing a moment of nostalgia and a trip down memory lane for 90s babies, following the retro Cadbury Dairy Milk bars that were released earlier this year.
The limited-edition bar boasts two generous layers of creamy white and milk chocolate, meaning chocolate aficionados can tuck into the best of both worlds. Already a fan favourite Down Under and a popular delight in South Africa[2], the delicious Cadbury Top Deck bar is a twist on shoppers’ favourite Cadbury chocolate.
Commenting on the new product launch, Mara Popa, Brand Manager at Mondel?z International, said: “We’re delighted to be answering Cadbury fans’ requests and relaunching Cadbury Top Deck in the UK for a limited time, as part of our 200-year anniversary celebrations. With two delicious layers of milk and creamy white chocolate, every bite of Cadbury Top Deck will reward shoppers with pure indulgence, making it a must-stock for retailers!”
Top Deck will be supported by in-store POS, activations, as well and social and PR activity. Retailers are recommended to range Top Deck as a key part of their chocolate offering, alongside the rest of the Cadbury tablets range.
For more ranging and merchandising advice, retailers can visit www.snackdisplay.co.uk.
[1] Cadbury Dairy Milk brand, Nielsen data, Total Chocolate, UK total Coverage MAT to 16.09.2023
[2] Nielsen Total Market Incl. Discounters L52WKS up to w/e 17.06.23, Source: Nielsen RMS, South Africa April 23
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