Convenience retailers will have the chance to win their own Secret Santa Postal Service
via snackdisplay.co.uk
Cadbury, the nation’s favourite chocolate brand[1], is once again running its award winning[2] Secret Santa Postal Service this year, offering consumers the opportunity to send someone a free bar of Cadbury chocolate in the leadup to Christmas.
The Cadbury Secret Santa Postal Service embodies the Cadbury spirit of generosity and the spirit of Christmas, offering shoppers the chance to gift their loved ones a free chocolate bar anonymously to someone special.
Throughout November & December the Cadbury Secret Santa Postal Service will be available to enter via scanning the QR code on digital and static posters nationwide, driving additional sales for retailers as Christmas approaches.
Cadbury is also offering retailers the opportunity to get involved and host their own Secret Santa Postal Service in their store to support their local communities via a competition on SnackDisplay.co.uk. Entries are now open and will close on 28th September 2025. There are three separate Cadbury Secret Santa prize packages to be won, and successful retailers will receive everything they need to host their own event, including 150 Cadbury Dairy Milk 100g tablets, envelopes and postage as well as in-store posters to promote the event.
Nicole Partridge, Senior Brand Manager, Christmas, at Mondelēz International, said: “Cadbury Secret Santa Postal Service is making its much-anticipated comeback, an unmistakable sign that the holiday season has arrived. The Cadbury Secret Santa Postal Service campaign invites people across the UK to embrace the magic of generosity, and transform everyday moments into festive acts of kindness, sparking joy and connection during the holiday season.
“Our retailer Secret Santa Postal Service competition also offer our convenience customers a unique opportunity to become a festive community hub, bringing people together through the joy of shared seasonal spirit.”
The Cadbury Secret Santa postal service campaign will run across UK TV, VOD, Cinema, OOH, DOOH, Social, Print, Radio and Digital.
[1] Nielsen GB, value sales, Total coverage including disc. 28.01.23
[2] IPA Effectiveness Awards 2024 Silver, Kantar Top 10 Most Powerful Ads 2024
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