Cadbury, the UK’s number one chocolate brand[1], is bringing back its successful Big Win-Win promotion, which gives both shoppers and independent retailers the chance to win fantastic cash prizes* in the spirit of generosity.
Generosity is one of Cadbury’s core values, and the Big Win-Win campaign embodies that by inviting winning shoppers to nominate their favourite convenience store for a generous cash prize that both they and the store can receive.
To enter the promotion, shoppers simply purchase any participating Cadbury Singles or Duo product, go to http://bigwinwin.cadbury.co.uk and enter their details along with the barcode and batch code from their pack. If they’re a lucky winner, they will be asked to nominate their favourite local store to win a cash prize too.
In total, there are £100,000 worth of cash prizes up for grabs*. Retailers have a chance of winning an incredible £50,000* worth of prizes alongside their customers*. There are 100 opportunities to win: 25x £1,000*, 25x £500* and 50x £250* cash prizes for retailers and their shoppers. What’s more the promotion is running for six months, from March to August of this year, across Cadbury’s full singles and duos range. This includes both PMP** and non-PMP formats, with a range of top sellers such as Cadbury Twirl, Cadbury Dairy Milk and Cadbury Wispa, carrying the campaign’s promotional flash.
Clotilde Darie Lheureux, Cadbury Pick Me Up Brand Manager, at Mondelēz International, said: “Cadbury’s Big Win-Win campaign is an exciting and engaging way for us to give back to the people who continue to make the brand what it is today. From our retail partners to our loyal shoppers, Big Win-Win is our way of saying thank you for the role they play in Cadbury’s story, while creating moments of shared joy and success where it matters most.”
Devshi Sisodia, Owner, Gunness Food and Wine, winner of the 2024 Cadbury Big Win-Win said: “It was excellent news knowing I had been nominated to share a prize with a regular customer, it made me feel really good. I spent the money on a treat, and it helped towards paying my tax bill! I would recommend all retailers get involved in The Big Win-Win, as it really helps bring retailers and their communities together.”
Another former winner, Max Bashir, Owner, Go Extra Middlesborough, said: “It was fantastic to be a Winner in Cadbury Big Win-Win promotion, it meant a lot to us to know we had been nominated by a customer for a prize, it is really special. What’s more is that it’s really easy to be part of the activity, just stock Cadbury singles and use the Cadbury display materials, what could be easier? I would encourage all retailers to get involved in Big Win-Win. It’s great to have a promotion focused on independent convenience stores.”
The Big Win-Win is being supported with an above-the-line campaign including OOH, digital, social media and PR.
For retailers looking to promote The Big Win-Win campaign, there is a comprehensive and unmissable range of POS available from Mondelēz International representatives.
**Retailers are free to set their own prices, non-PMP packs available.
[1] Nielsen IQ, Total Confectionery, Value Sales, FY 2025
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