Iconic ice cream brand Carte D’Or is shaking up the ice cream tub category with the launch of its innovative Sundaes range, designed to deliver a unique and customisable dessert experience at home. The range launches in partnership with iconic ice cream brand Cornetto, combining Carte D’Or soft serve-inspired ice cream with signature crunchy Cornetto pieces in two flavours – Chocolate and Strawberry. A first-of-its-kind offering in the grocery channel, the new format and patented packaging will give everything consumers need to create a Sundae all in one pack.
The crunchy Cornetto topping is kept in a separate section to the ice cream so that consumers can add to their serving to suit their own taste, for a more interactive and personalised treat, for those personal treating moments or shared with family and friends. It unlocks a new at-home frozen treat experience, particularly for younger, soft-serve-loving consumers[1], and creates a new compelling reason to choose tubs.
Sue Carruthers, Marketing Manager – Desserts, The Magnum Ice Cream Company, said: “Carte D’Or has always been synonymous with quality and indulgence, and our new Sundaes range is a perfect example of how we’re combining this long-standing heritage with innovation to bring something truly different to the ice cream aisle. The combination of two iconic ice cream brands, Carte D’Or and Cornetto, makes us confident that it will excite existing brand fans and new shoppers alike to drive incremental growth for the category.
“It is our first Carte D’Or innovation as part of The Magnum Ice Cream Company and it marks the start of an incredibly exciting chapter in our brand’s journey. We will continue to bring more products to market that we’re confident will deliver more moments of pleasure for shoppers and reignite the ice cream tubs category.”
Available from the start of January at all major wholesalers, the Carte D’Or Sundaes range comes as a multi serve 750ml tub, with extra crunchy pieces and will be supported by a significant investment in out-of-home and shopper marketing activations.
[1] Streetbees Demand Spaces Dashboard Data
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