WKD, the UK’s No.1 RTD1, is to benefit from a bold major new ad campaign…

Diageo has unveiled a fresh new pack design for the iconic Smirnoff Ice (ABV 4%)…

The number one craft beer brand, BrewDog, is uniting with the UK’s leading convenience store…

WKD is to significantly reduce the RRP of its category-leading 700ml price-marked packs (PMP). Phasing…

Cîroc, Diageo’s super-premium vodka brand, is expanding its presence in the ready-to-drink (RTD) category with…

The world’s leading herbal liqueur, Jägermeister, is bringing back its immensely popular Freeze to Win…

Coca-Cola Europacific Partners Great Britain Limited (CCEP) has announced the launch of price-marked packs (PMPs)…

Malibu, five-times Olympic medalist Tom Daley and the Royal Life Saving Society UK join forces…

HEINEKEN UK is expanding the Red Stripe offering with the introduction of a brand-new range…

Premium vodka-based RTD brand Four Loko has unveiled its latest new flavour, Pink Melon –…