Caterfood Buying Group (CFBG), the Bidcorp-owned buying group of independent wholesalers, has announced the launch of a new wholesale shipments data service in partnership with TWC Group, the wholesale sector’s leading data and digital consultancy.
The service, set to roll out later this month, will provide CFBG’s suppliers with powerful insights into group and member performance, trade customer purchasing behaviour and category trends – enabling more informed decision-making and stronger collaboration across the group.
This initiative marks a major step forward in CFBG’s commitment to driving value and transparency for its supplier partners. Through TWC’s advanced data analytics platform, suppliers will gain access to timely, actionable intelligence designed to support growth and strengthen relationships with CFBG’s network.
CFBG’s members include South Lincs Foodservice, Caterfood (SW), Elite Fine Foods, Nicol Hughes, Harvest, Thomas Ridley and Turner Price, with ambitions to grow its membership network in the near future.
Tom Workman, Commercial Director at CFBG, said, “We are excited to launch this new data service in partnership with TWC Group for our key suppliers. We want suppliers to access and utilise our members’ data to identify and unlock areas of sales growth for all parties.
“We know that harnessing supplier support via data sharing is critical to support our ambitious growth plans – this initiative is an important strategic step for us. Data is an essential tool for driving performance and unlocking opportunities, and this new service will provide our suppliers with the clarity and insight they and our members need to grow in this very competitive marketplace.”
Tanya Pepin, MD and founder of TWC Group, added, “We are delighted to be working with CFBG. The wholesale membership of CFBG is hugely respected by operators in their field, and we look forward to supporting The Group for years to come.
It goes without saying that we are delighted that CFBG selected TWC Group to be their wholesale data and insight partners. This means we now work with over 90 wholesalers in the UK”.
Phil Atyeo, Managing Director at CFBG, said, “We have been very impressed with TWC Group since day one of our discussions. Their knowledge of the sector is excellent, their platforms are extremely well ingrained in the channel, and their can-do approach has been incredibly refreshing.”
Comments are closed.