Coca-Cola Europacific Partners (CCEP) has launched a limited-time trial of £1.09 price-marked packs (PMP) across all core 500ml Fanta bottles. This initiative is designed to offer great value to shoppers, with CCEP directly investing in the shelf price.
The new PMP 500ml bottles – across core Orange, Lemon and Fruit Twist – are available now in-store, while stocks last.
The aim is to help retailers to drive rate of sale across the Fanta range and tap into the demand for the number one flavoured carbonate brand in GB retail[1] – which accounts for nearly one in every five flavoured carbonates sold in GB[2].
PMPs can help to reassure shoppers and offer convenience retailers a competitive edge, with soft drinks PMPs worth £1.5bn in the convenience channel[3].
CCEP has reduced the core Fanta 500ml PMP from £1.40 to £1.09 for a limited-time trial. The new price is highlighted with an on-pack callout to boost shelf visibility.
Convenience retailers can access POS materials and downloadable digital assets via MyCCEP.com to help spotlight the offer in-store.
Ruth Fawcett, Wholesale Associate Director at Coca-Cola Europacific Partners in GB, said: “Price-marked packs remain a powerful tool in convenience – they give shoppers confidence in the value they’re getting and help retailers drive sales. By investing in a £1.09 PMP across our core 500ml Fanta bottles, we’re giving retailers and shoppers even more reason to pick one up. Looking forward to seeing this land in outlet with strong retailer support.”
*The recommended prices on CCEP PMPs are intended only as a guide for retailers, and they are free to set prices as they wish. Plain packs are also available.
[1] Nielsen Total GB incl. dis MAT Val w/e 17.05.25
[2] Nielsen Total GB incl. dis MAT Val w/e 17.05.25
[3] Nielsen, Total GB, Val Sales MAT 17.05.25
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