Delamere Dairy has unveiled its new CartoCan Flavoured Milk range for its on-the-go customers.
The CartoCan is 100% recyclable, reduces plastic waste and offers a convenient alternative to its 500ml glass bottle format.
Ideal for channels including convenience stores, wholesale, travel, food service, and hospitality establishments such as grocery stores, museums, public houses, colleges, air travel, trains.
The Cartocan also provides a safer and more practical alternative option for stadium events and child-focused locations.
235ml is the perfect size for lunch boxes, vending machines and meal deals. It is also school-compliant with less than 5% sugar and has no artificial sweeteners, flavourings, colours or preservatives.
According to Circana data the UK’s flavoured milk category in the UK is worth estimated £628 million annually*, and Delamere is a big contributor to this, selling upwards of 20,000,000 units per year, which until now has only been available in 500ml and 240ml glass bottles.
Sales in convenience grew by 13% in the 52 weeks to October 2023, contributing 44% of total category sales.
The CartoCan can be stored at ambient temperatures and is best enjoyed chilled. It offers all the goodness and nutrients of normal milk and is a great source of protein, calcium and vitamin D and is available in its two best-selling flavours – Strawberry and Chocolate with Banana to follow in 2025.
Steven O’Connor, Senior Business Growth Manager at Delamere, commented, “We have long-since wanted to offer a different packaging option to our customers, and the CartoCan is perfect for reducing plastic waste and opens up new channels for distribution with an alternative to glass featuring our best-selling flavours. It will appeal to all ages and specifically children with its quality taste and high nutritional values.
“It is lightweight, has a slim, contemporary design to maximise shelf space, convenient, and fully recyclable with no compromise on the taste and quality that our loyal customer base has come to expect. The 235ml CartoCan delivers the same great flavour that has driven Delamere Flavoured Milk to the forefront of the flavoured milk sector.”
*Source: https://scottishgrocer.co.uk/2024/01/16/driving-milk-drinks-in-the-chillers/
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