Delice de France, the UK’s experts in bread, bakery and food to go, has unveiled a spooktacular trio of Halloween limited-edition products in a bid to drive seasonal sales by +25% year on year.
New for this year, Delice de France is launching a Scary Eye Doughnut, a soft, fluffy doughnut filled with tangy forest berry jam, topped with black icing and drizzled with an eerie pink glaze. A decorative candy eyeball sits in the centre creating a striking treat that will capture shoppers’ imaginations this October.
The business is also bringing back two customer favourites from 2024. Halloween Muffin is a chocolate muffin with a chocolate filling centre, topped with orange frosting and a sprinkle of sugar bats, while Halloween Doughnut is a soft and fluffy ring doughnut injected with an orange-flavour filling and decorated with multi-coloured sprinkles.
Delice de France has identified Halloween as a growing opportunity for retailers and foodservice outlets. After selling out of stock in 2024, Delice will increase the number of cases it will make available by +25% vs last year’s season.
Outlets are urged to display Halloween products prominently within their bakery selection from the start of October.
Emma Woodcock, category manager at Delice de France, said: “Our Halloween range is always a hotly anticipated launch for the trade and this year is no different. In particular, Our Scary Eye Doughnut offers our customers a fun, impactful point of difference, which is well suited to driving engagement on social channels.”
Retailers and hospitality operators can order these new lines from Delice de France’s webshop or by calling 0208 917 9600.
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