Disaronno, the world’s favourite Italian liqueur, is marking an extraordinary milestone with the launch of five elegant Limited Edition bottles to mark its 500th anniversary. Available across grocery, convenience and specialist retailers from October, the unique collection encapsulates five centuries of Italian passion, beauty and style.
The anniversary designs – titled Passione, Bellezza, Dolcevita, Stile and Eleganza – add a touch of elegance to any drinks cabinet, and are set to capture attention on shelf and drive shopper interest in the run-up to the key festive season.
The launch concludes a successful year for Disaronno Originale, which continues to outperform the Non Cream Liqueurs market, growing +2.7% in value (versus the market +1.5%) and +0.4% in volume (versus the market -0.7%)[1]. Further to this, parent company Disaronno International UK also stands out as the only top 20 spirits brand in growth MAT (at +0.2% vs Total Spirits in -8.9% decline).[2]
Peter Dries, Regional Trade Marketing Director – Northwest Europe at Disaronno International – commented: “The launch of our stunning Limited Edition bottles is the perfect way to round off an outstanding year for the brand. Our multimillion-pound campaign will be visible in-store, in-bar, and across ATL, social, PR, retail media to support a milestone year for Disaronno. As we celebrate 500 years of heritage, we’re also looking firmly to the future, continuing to inspire consumers with timeless Italian style and taste.”
In 1525 the legend of Disaronno began and Giovanni Reina rediscovered the ancient recipe of this amber liqueur in 1600. The recipe was then passed secretly from one generation to the next, resulting in the unmistakable almond flavour and smooth taste enjoyed by consumers around the world. Today, Disaronno is sold in over 160 countries and continues to be a staple in cocktails and mixed drinks.
[1] Nielsen IQ GB_Tot Cov during Latest 52 weeks – w/e 12 July 2025
[2] CGA NIQ March 2025
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