Doritos set to drive snacking sales with new 3D format and accelerate Formula 1® partnership momentum

Doritos is expanding its popular portfolio this April with the launch of a new sub-range: Doritos 3D Crunch. The two-strong range will roll out in two on-trend flavours and formats, Nacho Cheese and Sizzling Steak, in price-marked and grab bag packs. Set for a fast start into the impulse channel, the PMP format will roll out in F1®-branded packaging to continue to drive awareness and momentum behind its partnership as the Official Savoury Snack of Formula 1®. The innovation uses the known and loved Doritos Bugles base, featuring the bold crunch and flavour Doritos fans have come to expect.

Following the brand’s unmissable ‘Race to Win’ on-pack promotion* and limited edition Golden Sriracha kicking off 2026, Doritos 3D Crunch is the ultimate expression of intense crunch and bold flavour. In fact, meaty flavours have remained popular in the crisp category in recent years[1], while cheese flavoured snacks continued to be a major driver of category growth last year, worth nearly £1 billion by June[2]. As a result, the launch responds directly to shopper demand for satisfying taste experiences on-the-go.

At the same time, with 54% of convenience shoppers on-the-go[3], there is a significant opportunity for independent retailers to leverage the savoury snacking opportunity. Doritos 3D Crunch’s exclusively impulse-ready price-marked and single pack formats are designed to capture these on-the-go missions, helping retailers enhance their snacking fixture with appealing, shopper favourite flavours.

Lynn Grant, Senior Marketing Manager at Doritos, comments: “Our Formula 1® partnership got off to a flying start earlier this year, but we’re not slowing down yet. Doritos has always been about bold flavour and unforgettable snacking moments, and our Doritos 3D Crunch Nacho Cheese and Sizzling Steak additions take that to the next level. With intense crunch, adventurous flavours and striking Formula 1® packaging for launch, the innovations have been designed to turn heads at the shelf and support retailers in giving their shoppers something new to get excited about. Hitting shelves in impulse-friendly formats, the range aims to support retailers in catering to their shoppers’ quick snacking missions with two standout options. Ultimately, it’s about helping retailers leverage evolving shopper preferences and keep them coming back for more.”

Doritos 3D Nacho Cheese and Sizzling Steak is now available across the impulse channel. The products will be available in a 70g £1.35 RRP PMP, alongside a 42g £1.10 RRP grab gag, which will also be available across selected grocery retailers*.

*†?UK & ROI, 18+ only. Main Period: 08:00 – 20:00 daily between 26/01/26 – 05/04/26. Wrap Up Period: 06/04/26–28/06/26. Purchase necessary. Scan QR code or visit website, register your details & enter code on-pack then select your race entry option; either Instant Win hourly prizes or Grand Prize draw. Race 1: Instant Win Prizes: 840 hourly Prizes of F1, or F1 & Doritos co-branded, Merchandise. Race 2: Grand Prize Draw Prizes: 9 x pairs of Grandstand tickets at the FORMULA 1 PIRELLI BRITISH GRAND PRIX 2026 plus £200, 1 x pair of Grandstand tickets at the FORMULA 1 PIRELLI BRITISH GRAND PRIX 2026 plus £10,000 (or € equivalent). Wrap Up Prize: 1 x £100 (or € equivalent). Retain Pack. Internet access required. Max 1 entry per day. Max 1 prize per race category. Visit https://www.joy-pepsico.eu/en-gb/promotions/doritos/Race-to-Win/terms-conditions for full T&Cs & Prize details. Promoter: Walkers Snacks Limited.  Formula One World Championship Limited and its parents, affiliates and subsidiaries (together, F1) are not responsible for nor involved in the organisation, promotion, administration or execution or results of this Promotion. This Promotion is in no way endorsed or sponsored by Formula One. The F1 logo, FORMULA 1, F1, Grand Prix and related marks are trademarks of Formula One Licensing B.V., a Formula 1 Company. All rights reserved.

**Tesco, Morrisons and Sainsbury’s.