Doves Farm, the UK’s number one organic flour brand, has announced the addition of two new products to its award-winning home baking range.
Both products, Doves Farm Organic White Rice Flour and Doves Farm Organic Cornflour in a new 400g format, bring news to the baking aisle – while offering health-conscious shoppers and adventurous home bakers flours with health and environmental credentials, including organic (Soil Association certified), gluten free (Coeliac UK certified), and suitable for vegans.
Doves Farm Organic White Rice Flour – 1kg
This 100% Organic White Rice Flour is milled from the finest, sustainably grown rice. With a neutral flavour profile and wide versatility, it can be used to make a range of sweet and savoury gluten free bakes, including cakes, cookies, bread and pastry. The flour is also great for thickening sauces, gravies, and soups. RRP. £2.99.
Clare Marriage, Doves Farm Co-Founder, says; “Rice Flour has more google searches in the UK than any other major speciality flour! Despite this, there are hardly any available in the baking fixture so we’re delighted to bring this product to market, making it accessible to all, and addressing rising demand from UK consumers.”.
Doves Farm Organic Cornflour – 400g
The first organic cornflour available in a 400g bag format from a top 3 flour brand. Doves Farm Organic Cornflour gives consumers a simple way to ‘go organic’ in their everyday cooking, offering a premium baking ingredient that delivers quality results every time.
Made from sustainably grown corn, it is ideal for thickening sauces, making desserts and lightening the texture of baking. Tried and tested for the finest results in sauce and baking recipes. RRP. £3.95.
Clare Marriage, Doves Farm Co-Founder, says; “The cornflour market is currently valued at £15.6m, but only 1.7% is organic compared to 8.9% of all flour, representing a huge opportunity. With a growing number of customers looking for sustainably grown, high quality, trusted baking ingredients, we are excited to be able to bring this organic cornflour in a larger pack, to market.
The new products are available now at www.dovesfarm.co.uk, with broader distribution to follow.
NIQ, 52 w/e 24/2/24. GB Total Coverage.
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