Doves Farm Launches NEW Organic Ancient Grain Spelt Flakes

Light, crispy cereal flakes made from just two ingredients

Doves Farm, the UK’s number 1 organic flour brand^[i], has announced the expansion of its award-winning range of breakfast cereals, with the launch of a new Organic Ancient Grain Spelt Flakes.

The new addition offers deliciously light, crispy, wholegrain flakes, made from sustainably-grown organic whole spelt and a subtle dash of organic corn syrup.  It is free from artificial additives, high in fibre, packed with wholegrains, is a source of protein – and best enjoyed with a favourite milk and a variety of toppings, for a nutritious, wholesome start to the day.

Clare Marriage, Co-Founder of Doves Farm, said: “The launch addresses two growing trends, including a rising demand for ancient grains in the UK. Over the past year, total spelt flour volume has increased by 5.4%, while Doves Farm spelt flour has grown by 9.7%^[1]. It also responds to concerns about ultra-processed foods and the increasing interest in simple, clean-label breakfast options – both of which the new Doves Farm Spelt Flakes successfully meet”.

The new breakfast cereal, which is also Soil Association Certified, provides a timely opportunity for retailers to capture demand from eco-active shoppers, looking for simple, wholesome, high fibre breakfast options.

Clare Marriage, Co-Founder of Doves Farm, continued: “Spelt is one of our hero grains, loved by consumers for its nutty flavour and natural nutritional benefits. Our new Organic Spelt Flakes bring this ancient grain to the breakfast aisle in a simple, great-tasting format that fills a real gap in the market.”