Fanta adds another fruity twist to its core range

• New flavour variant – Fanta Grape
• NPD continues to power category growth, with innovation accounting for 52% of total soft drinks growth – and 23.4% of that 52% driven by Fanta^[2]
• Supported by an integrated marketing campaign

Coca-Cola Europacific Partners (CCEP) has announced that Fanta, the number one flavoured carbonate brand in GB retail^[3], is adding another fruity flavour to its core line-up with the launch of Fanta Grape.

Fanta leading the flavoured carbonates category

Fanta accounts for almost one in every five flavoured carbonates sold in GB^[4] and is valued at almost three times more than its nearest competitor^[5].

Fanta’s HFSS-compliant core range continues to fuel brand growth, led by Fanta Orange and Fanta Fruit Twist – the number one and number three best-performing Fanta variants^[6].

Fruity flavour innovation

Fanta Grape will roll into stores from 16^th February in 330ml cans and 500ml rPET bottles for shoppers to enjoy on-the-go, and larger 2L rPET bottles and multipacks for sharing occasions at home.

The launch will help retailers capitalise on the strong performance of Fanta NPD – which drove 23.4% of soft drinks growth from innovation in the past year^[7] – while tapping into the popularity of the grape flavour across the category, up 8.1% in value^[8].

It will be supported by a multi-million-pound marketing campaign, including influencer partnerships, OOH advertising, social media and experiential events.

Convenience retailers can request Fanta Grape POS materials and download digital assets via MyCCEP.com, to help bring the launch to life in-store.

Rob Yeomans, Vice-President, Commercial Development at Coca-Cola Europacific Partners GB, said: “We’re excited to be expanding our core Fanta range with the introduction of refreshing tart Fanta Grape – a bold flavour that taps into growing consumer demand and taste preferences.

“Fanta NPD has delivered nearly a quarter of total innovation-led growth in soft drinks^[9], and this latest additions are a great way to engage new shoppers, build brand excitement and help our customers boost sales.

“To support the launch, we’re providing vibrant POS and digital assets via MyCCEP.com – designed to maximise impact in-store and spark shopper interest from launch day onwards.”